Florence & Fred—better known as F&F—is Tesco’s affordable and accessible fashion label, offering stylish pieces for women, men, and kids across the UK. Known for its on-trend basics, flattering dresses, and value-friendly pricing, F&F is a staple in many British wardrobes.
But when it comes to sizing, one big question remains:
Does Tesco’s F&F run big or small?
And how can you find your perfect size without trying on in-store?
In this guide, we’ll break down Florence & Fred sizing by category, show how it compares to other UK brands, and explain how Tellar.co.uk helps you find your ideal size instantly—based on your body, not guesswork.
Florence & Fred Sizing: True to Size, Generous, or Snug?
Florence & Fred generally follows UK high street sizing conventions. This means:
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Their sizing is consistent with brands like George at Asda, Tu at Sainsbury’s, and Matalan
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Cuts are designed for real bodies, with a slightly generous fit
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Some items—especially jersey tops, loungewear, and elasticated trousers—are purposefully cut roomy for comfort
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More fitted items like dresses and denim can run closer to true size or slightly small depending on stretch
Overall Fit Verdict:
Florence & Fred tends to run true to size, occasionally slightly generous, especially in casualwear. Size down for relaxed garments if between sizes.
Florence & Fred UK Size Chart (Womenswear)
| UK Size | Bust (inches) | Waist (inches) | Hips (inches) |
|---|---|---|---|
| 6 | 31 | 24 | 33 |
| 8 | 33 | 26 | 35 |
| 10 | 35 | 28 | 37 |
| 12 | 37 | 30 | 39 |
| 14 | 39 | 32 | 41 |
| 16 | 41 | 34 | 43 |
| 18 | 44 | 37 | 46 |
| 20 | 47 | 40 | 49 |
Instead of measuring manually, get your exact Florence & Fred size in seconds with Tellar.co.uk.
Real Shopper Feedback on F&F Sizing
“Their jeans fit just like M&S or Next. I stuck with my usual UK 12 and it was spot on.”
– Natalie, Leeds
“The knit jumper I bought came up roomy. I could’ve sized down to a 10, but it still worked oversized.”
– Tanya, London
“Tellar showed me my Florence & Fred size based on my measurements—and I haven’t looked back since. I now know my size in 10+ brands!”
– Rebecca, Manchester
Join thousands of shoppers using Tellar.co.uk to avoid returns and shop smarter across F&F and more.
How to Find Your Florence & Fred Size in Seconds
Tellar.co.uk is the UK’s #1 free sizing tool, matching your body measurements to the right size in over 1,500 brands—including Florence & Fred.
Why Use Tellar for F&F?
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✅ It’s completely free
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✅ Only takes one quick setup
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✅ You’ll receive a free measuring tape
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✅ Choose between cm or inches
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✅ No more trial-and-error guessing
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✅ Works across desktop and mobile
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✅ Stay logged in and check sizes anytime
→ Create your free profile now
How It Works – Tellar in 30 Seconds
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Enter your chest, waist, and hips measurements
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Choose your preferred unit (cm or inches)
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Tellar shows your exact size in Florence & Fred (and 1,500+ other brands)
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Login any time here: www.tellar.co.uk/log-in-page to check new items as you shop
No charts. No measuring tapes. No misfits.
Why Do Clothing Sizes Vary So Much?
Even UK-based brands like F&F vary from season to season. Some reasons:
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Different suppliers or production lines
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Fabric stretch and cut design (e.g., bodycon vs. relaxed)
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Seasonal adjustments for fit or fabric weight
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Inconsistent grade rules across departments
That’s why Tellar.co.uk exists—to standardise sizing based on your real measurements, regardless of the item.
🔗 Read more here: Why Clothing Sizes Vary Between Brands
Best Florence & Fred Items to Buy
Wondering which F&F items are actually worth adding to your wardrobe? Here’s what we recommend:
1. Midi Shirt Dresses
Always flattering, Florence & Fred’s shirt dresses often feature elasticated waists and buttons—making them versatile and easy to wear. True to size.
2. Loungewear Sets
Cotton-blend joggers and relaxed tops that run slightly large. Great for casual comfort or layering in winter.
3. Blazers
An unexpected win—F&F blazers often mimic premium tailoring at a fraction of the price. Cut slim through the shoulder but not too tight.
4. Denim
Skinny, straight, and mom jeans. F&F’s denim fits close to M&S or Tu, so true to size, though stretch levels vary.
5. Affordable Occasionwear
Sequined midis, satin tops, or wide-leg trousers are standout pieces for parties. Many shoppers report these run true to size but check fabric flexibility.
Use Tellar.co.uk to ensure no surprises when ordering online or from Tesco’s partner platforms.
If You Like F&F, You’ll Love These Brands (Also on Tellar)
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George at Asda
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Tu at Sainsbury’s
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Primark
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Matalan
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Very
All are supported on Tellar’s free sizing tool, so you can compare fits across every brand you shop.
→ Check your size in 1,500+ brands
Follow Tellar.co.uk on Social Media
Get new sizing guides, real-time brand updates, fashion insights and style hacks via:
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Instagram: @Tellarsizing
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Facebook: TellarSizing
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Twitter/X: @Tellar100
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Pinterest: TellarUK
Conclusion: Does Florence & Fred Run Big or Small?
In short: Florence & Fred is mostly true to size, with some casual and knitwear items running a bit generous. Trousers, jeans, and fitted dresses are fairly standard UK sizing, though stretch varies.
Don’t rely on guesswork or random charts. With Tellar.co.uk, you can find your Florence & Fred size in seconds—accurately, for free.
Final CTA
👗 Want to get your perfect F&F fit?
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✅ Get a free measuring tape
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✅ Compare sizing across all your favourite brands
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✅ Use your login for unlimited access
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✅ Works instantly on any device
Find your size in 1,500+ brands real-time. It’s free & easy.
→ Visit Tellar.co.uk
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