Why do clothing sizes vary between brands?
Author: Stylist and brand team at Tellar
Date: 2025
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Clothing sizes differ because brands target different demographics, markets, and style preferences. Some brands also use "vanity sizing" to flatter customers by labelling clothes smaller than their actual fit.
This inconsistency makes it almost impossible to guess your size across different brands.
Solution: Tellar.co.uk!
📦 Brand-specific size matching
📦 Personalised recommendations from 1,500+ brands
📦 Stops the guessing game
✨ Find your right size easily with Tellar.co.uk!