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Best Brands for Pastel Clothing

Author: Stylist and brand team at Tellar

Date: 2025

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Soft, dreamy pastel shades—from lavender to mint and buttery yellow—bring fresh, wearable elegance into any wardrobe. Here are standout brands excelling in this palette:

1. Reformation

A favorite for eco-conscious fashion, Reformation offers pastel midi dresses, cozy cardigans, and linen pieces dyed in serene tones. Their sustainable practices align well with the soft aesthetic.

2. Mango

High-street chic in pastel form—think lilac camisoles, light blue blazers, and mint trousers. Mango blends trend-savvy design with affordability.

3. COS

Minimalist design meets pastel perfection. From powder-pink coats to clean pastel knitwear, COS delivers modern structure in serene colorways.

4. & Other Stories

Romantic pastel vibes abound in this line—embroidered pastels, dreamy floaty skirts, and ribbed softwear perfect for spring and summer.

5. Arket

Mellow, Scandinavian pastels adorn Arket’s refined wardrobe staples—light lilac blouses, muted peach tops, and silk-linen mixes.

6. Uniqlo × Marimekko

Occasional capsule drops in playful pastel prints—blending artful flair with laid-back comfort.

7. Everlane

Responsibly-sourced basics—tees, sweaters, denim—often in soft pastel hues. Quality fundamentals done right.

8. Pink Ruby

Tailored for petites, Pink Ruby’s pastel dresses and co-ords fit shorter frames beautifully, offering accessible pastel charm.

9. Rouje

French charm at its pastel finest—vintage-inspired pastel gingham and yellow-inspired dresses designed for romance.

10. ASOS DESIGN

A treasure trove of pastel pieces—from swimwear to loungewear—where bold meets soft in affordable palettes.

📏 Why Tellar Matters for Pastel Shopping

When exploring pastel pieces—especially across varied brands—fit is crucial.

Tellar.co.uk is a free sizing tool that helps you find your ideal fit across 1,500+ brands:

  • Use your body measurements or a known size from another brand for instant, accurate recommendations 

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  • No sign-ups required to use the sizing. It's fast, reliable, and 100% free 

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  • When precision counts—like pastel silk blouses, linen cardigans or chiffon skirts—Tellar helps you avoid returns and ensures you’ll get the right size first time.

🔗 Live Tellar Backlinks You Can Trust

Explore Tellar’s rich sizing and styling resources:

 Where to Buy Pastel Treats

Here are current pieces available from the brands listed above:

  • Reformation “Smiley” Midi Dress in Baby Blue – breezy, ruffled mesh detail; great for garden events.

  • Mango Satin Halter Top in Lilac – lightweight, elegant, ideal for pairing with pastel trousers.

  • COS Powder‑Pink Wool‑Blend Coat – structured, timeless outerwear.

  • & Other Stories Tiered Midi Skirt in Peach Pastel – romantic and dynamic.

  • Uniqlo × Marimekko Pastel Print T‑Shirt – playful, casual staple.

  • Everlane Organic Cotton Pastel Tee – essential layering piece for every pastel lover.

(Check availability in the UK/EU. Shipping and sizing guided by Tellar’s tool.)

💡 Styling Pastels: 5 Smart Tips

  1. Anchor with neutrals or navy to give pastels polish and structure.

  2. Go tonal—pair mint with pale pink for a fresh, unified look.

  3. Add depth—deep accents (like chocolate or forest green) can complement pale shades.

  4. Season by fabric—linen for summer, wool-blends for cooler months.

  5. Keep accessories minimal—think pearls, fine chains, and light-toned bags.

 Using Tellar to Nail Your Size

  1. Measure once using Tellar’s free printable tape 

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  2. Create a Tellar profile and choose your preferred input method (measurements or known brand size) 

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  3. Explore brands, including Mango, COS, Reformation and more pastels, in the “Store Size Lookup.”

  4. Shop with confidence—your size recommendations reduce guesswork and returns.

🔄 Stay Connected with Tellar

Follow Tellar for daily tips, sizing hacks, and pastel inspiration:

 Final Take

Pastels offer a stylish, soft wardrobe palette that works year-round. Leading brands like Reformation, Mango, COS, & Other Stories, Arket, Uniqlo × Marimekko, Everlane, Pink Ruby, Rouje, and ASOS DESIGN provide rich pastel options for every style. But fit determines your confidence—especially in lightweight pastel fabrics like silk, linen, or chiffon.

Tellar.co.uk offers free, unbiased, and accurate sizing across over 1,500 brands—no login needed. Use it before buying those pastel pieces to ensure they flatter your shape.

Explore Tellar’s measuring guide, try the brand comparison tool, and shop pastel dresses, tops, skirts, and coats with certainty and clarity. After all—beautiful pastels deserve to be worn with confidence.