Why Finding the Right Clothing Size Is So Hard — And How Tellar.co.uk Makes It Simple

Why Finding the Right Clothing Size Is So Hard — And How Tellar.co.uk Makes It Simple

If you've ever ordered clothes online and ended up with something too tight, too loose, or just plain wrong, you're not alone. In fact, over 30% of fashion returns in the UK are due to incorrect sizing — a frustrating, expensive, and unsustainable issue for consumers and retailers alike.

At Tellar.co.uk, we believe you shouldn’t have to guess your size or waste time cross-checking endless size charts. This guide explains why women’s clothing sizes are so confusing, what you can do about it, and how Tellar.co.uk can help you finally find the perfect fit — without the hassle.

👗 The Size Struggle Is Real — But Why?

Fashion sizing is famously inconsistent — and it’s not your fault. Here's why you might be a size 10 in one brand and a 14 in another:

1. Lack of Standardization

There’s no universal sizing system. UK sizing uses numbers (6, 8, 10…), while the US uses slightly different numbers, and Europe uses yet another set. Brands are free to define their own measurements for each size label.

1. Vanity Sizing

Some brands deliberately label larger garments with smaller size numbers to flatter customers — a practice known as vanity sizing. This means a “size 10” from one brand could be a “size 14” from another.

1. Different Fit Models

Brands design for different “ideal” body shapes. Some use hourglass models, while others design for rectangle, pear, or petite frames. That’s why a dress might fit your bust and hips but be too baggy at the waist — or vice versa.

1. Global Sizing Systems

Shopping from international brands? Now you’re comparing UK, US, EU, and even Asian sizes — all using different charts. Add in centimeters and inches, and it’s chaos.

🧵 Real-World Examples: How Brand Sizes Differ

Let’s look at three common UK fashion brands — and how their sizes vary for a "size 12" dress:

Brand	Bust (cm)	Waist (cm)	Hips (cm)
Zara	92	74	98
H&M	94	76	100
ASOS	96	78	102

You might think you’re a size 12 — but depending on the brand, your measurements could actually align better with a 10 or 14.

👎 The Cost of Getting It Wrong

Incorrect sizing isn’t just inconvenient — it can lead to:

• Wasted money on items you don’t wear

• Frustration and reduced confidence in online shopping

• Environmental harm due to unnecessary returns and shipping

• Missed deals because you're unsure about fit and miss the purchase window

✅ How Tellar.co.uk Solves the Sizing Problem

At Tellar.co.uk, we’ve built a powerful yet simple size matching system designed specifically for UK women’s fashion shoppers.

Here’s how it works:

1. You Enter Your Measurements

Chest, waist, and hips — in either inches or centimeters.

1. We Compare Across Brands

Our database matches your body to actual size charts from dozens of brands — no guessing, no trial-and-error.

1. You Get a Clear Recommendation

We tell you exactly what size you’ll be in each store — and show how their sizing runs (small, large, or true).

1. You Can Save Your Profile

Once you create a profile, you don’t have to repeat the process. Just log in and check your size whenever you shop a new brand.

🎯 Example: Zara vs H&M vs ASOS

Imagine you measure:

• Bust: 92 cm

• Waist: 76 cm

• Hips: 100 cm

Instead of checking three charts, you use Tellar.co.uk:

Brand	Recommended Size	Fit Advice
Zara	12	Runs slightly small
H&M	10	Runs large
ASOS	10	True to size

Now you can shop with confidence — and get it right the first time.

👩‍💻 Don’t Know Your Measurements?

We’ve got you covered. Tellar also includes a step-by-step measuring guide with diagrams and videos showing how to measure your bust, waist, and hips accurately at home — no tape measure? No problem. You can use string + a ruler.

📦 Reduce Returns, Save Time, and Shop Smarter

Sizing issues account for millions of pounds in annual return costs for retailers — but for shoppers, the real cost is emotional:

• The hassle of printing labels and queueing at drop-off points

• The disappointment of not wearing what you loved online

• The self-doubt when clothes don’t fit the way they should

Tellar eliminates that stress.

🌍 Why It Matters: A Sustainable Fit Future

Reducing return rates also helps the environment. Fewer returns = fewer shipments, less packaging waste, and less textile destruction.

Tellar supports responsible shopping by making it easy to buy only what fits.

🔐 Privacy-Friendly & Free to Use

Unlike some shopping apps, we don’t sell your data. Your measurements are stored securely and used only to help you find the right fit. You can even shop anonymously.

💬 What Our Users Say

“Tellar saved me so much time — I used to buy two sizes and return one. Now I know my size before I even add to cart!” — Chloe R., London

“I’m petite and curvy, and Tellar helped me find brands that actually fit both!” — Marsha P., Manchester

🚀 Try It Now — It’s Free

Whether you're buying jeans, dresses, blazers or jumpsuits, Tellar.co.uk gives you the confidence to get your size right — the first time.

👉 Find your size now — and never guess again.

🔁 Share the Fit

Loved your experience? Share Tellar .co.uk with friends and family who are tired of confusing sizing charts. Or pin one of our infographics on Pinterest to help others shop smarter too.

📌 Final Thoughts

Women's fashion shouldn’t be a guessing game. With Tellar, it's not.

Whether you're tired of returns, unsure about your size in Zara, or just want to shop more sustainably, Tellar is your new best friend for online shopping.

💡 No more size guessing. Just confidence, comfort, and the perfect fit — every time.

Why Finding the Right Clothing Size Is So Hard — And How Tellar