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Why 80% of Shoppers Choose the Wrong Size

Author: Stylist and brand team at Tellar

Date: 2025

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Why 80% of Shoppers Choose the Wrong Size — and How Tellar.co.uk Fixes It

Understand why sizing confusion is so common and discover how Tellar.co.uk helps you avoid it.

It’s shocking, but true: around 80% of shoppers are wearing the wrong size. A "Medium" in one store might be a "Large" in another. Plus, vanity sizing—brands labelling clothes smaller to flatter—only worsens confusion.

Why It's So Common:

  • Brands create their own size charts

  • Vanity sizing misleads customers

  • Different countries, different size codes

Tellar.co.uk Makes It Simple At Tellar.co.uk, you can:

  • Enter your real measurements

  • Or tell us your size from a known brand Tellar uses actual brand data to instantly recommend your right size—no more guessing!

FAQ: Q: How accurate is Tellar.co.uk? A: Tellar.co.uk uses verified sizing data from real brands.

Q: Can I switch between cm and inches? A: Yes!

Use our Store Size Lookup tool now and take the guesswork out of shopping.