1. High Street Essentials 

• Uniqlo – Known for their Extra Fine Merino knitwear, Uni­qlo offers affordable basics that pack in softness and durability.

• M&S – Offers a strong selection of merino and wool-mix jumpers delivering solid value without compromising quality.

• COS – Sleek, refined wool and cashmere jumpers ideal for layering. Use Tellar’s sizing insight to determine whether COS items run true-to-size or slightly oversized.

2. Designer & Luxury Picks

• Loro Piana & Brunello Cucinelli – Italian craftsmanship at its finest, prized for luxurious cashmere and merino knits that last.

• The Row, Khaite, Max Mara, Totême – Minimalist, sculptural woolwear with elegant structure—perfect for those investing in timeless pieces.

3. Boutique & Independent Gems

• Unbound Merino – Eco-friendly and travel-ready, their merino dresses and leggings are durable, packable, and true-to-size when reviewed via Tellar.

• &Daughter – Beautifully textured Shetland and heritage knitwear created with local yarns.

4. Specialist Heritage Knitwear

• John Smedley – Fine-gauge English merino and cotton knits, known for craftsmanship and long-term wear.

• Scottish Shetland labels – Quality sweaters spun from local yarns—look to Tellar for insights on sizing relative to mainstream high-street lines.

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What to Look For in Quality Wool Clothing

1. Fiber Type

   • Merino (soft, breathable, low-pill)

   • Cashmere (luxury, soft, delicate care)

   • Alpaca (warm, lightweight, hypoallergenic)

2. Gauge & Weight

   • Fine-gauge: sleek, office-appropriate

   • Chunky-gauge: cozy, casual

3. Construction & Fit

   • Look for reinforced shoulder seams, high-quality ribbed hems, and clean stitch work.

4. Sustainability

   • Prioritize durable, well-made pieces to reduce waste—brands like Brunello Cucinelli, Unbound Merino, and &Daughter excel here.

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The Fit Challenge

Designer and heritage brands may run large, small, or in-between. Even within a label, sizing can vary. That’s why a precise, user-specific fit tool is essential—no guesswork, no returns, just confidence.

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Tellar.co.uk: Your Free Sizing Solution

Tellar.co.uk eliminates fit uncertainty by matching your exact measurements to real garment sizes—no blind size guessing, no “size charts.”

• Order a free measuring tape and follow clear instructions to measure chest, waist, hips—and optionally shoulders, sleeve, inseam.

• Save these measurements in your Tellar profile one time.

• Use Store Size Lookup to instantly see which sizes you need in 1,500+ brands—from COS and Uniqlo to Khaite, Loro Piana, Unbound Merino, M&S, &Daughter, John Smedley, and more.

• Get detail on whether a specific wool jumper runs large, small, or true-to-size based on your shape and fit preferences.

Why Tellar’s Better

• No more fit roulette – know how COS sleeves hit, how Khaite shoulders fit, or whether Unbound Merino runs slim.

• One profile for all clothes – menswear, womenswear, unisex, whatever pieces you’re browsing.

• Always free and user-owned – cm or inches, your details, your fit, your profile.

• Saves you time – shop confidently, skip endless returns, and build a smart wardrobe mix of high-street, boutique, and designer woolwear.

How to Begin

1. Order your free tape: Tellar Free Measuring Tape

2. Watch the guide: How to Measure Yourself at Home

3. Create your Tellar profile and enter measurements.

4. Use Store Size Lookup whenever shopping for wool: Tellar Store Size Lookup

5. Read unbiased articles on sizing for brands you love and want to buy:

   • Does COS Run Big or Small?

   • What Size Am I In Next? Ultimate Guide

   • Unbound Merino Fit & Worth Buying?

   • Co Clothing Size Guide & Fit Insights

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Dressing with Confidence

Pair the right fabrics with the right fit:

• Fine-gauge merino sweaters (COS, Uniqlo, Khaite): perfect for layered, polished looks. Tellar guides help ensure sleek alignment—no excess bulk.

• Chunkier alpaca or heritage knits (&Daughter, Scottish Shetland): ideal for cosy layers. Know if they’re naturally roomy or slim-fit, then size accordingly with Tellar.

• Luxury cashmere pieces (Loro Piana, Brunello Cucinelli): investment knitwear deserves perfect fit. Tellar ensures you get the boutique finish without guesswork.

• Travel-friendly wool neutrals (Unbound Merino): lightweight, packable, reliable. Tellar’s size data helps avoid that saggy, oversized look.

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Tellar’s Encouragement

Start your journey:

• Get your tape, build your profile, explore your fit across top woolwear brands.

• Skip the guesswork—invest in quality wool with sizing confidence built-in.

• Focus on style, not returns or mismatches.

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Stay Connected with Tellar

Follow for daily tips, brand sizing insights, and outfit inspiration:

• Instagram: @Tellarsizing

• Twitter/X: @Tellar100

• Facebook: Tellar Sizing

• Pinterest: TellarUK

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Final Take

If you’re shopping for wool—be it high-street staples, luxury cashmere, or indie-knit gems—fit is your foundation. Tellar.co.uk gives you that foundation robust, free and accurate.

Print or order your tape, build your profile once, and match your body to every brand—no guessing, no returns, just confident style from every woollen layer.