Where to Buy Neutral Basics: The Best Brands for Timeless Wardrobe Staples
Author: Stylist and brand team at Tellar
Date: 2025
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Neutral basics — think white tees, beige trousers, black tank tops, grey sweatshirts — form the foundation of every well-curated wardrobe. They’re timeless, versatile, and effortlessly stylish. But finding high-quality essentials that actually fit properly can be tricky. That’s where this guide (and Tellar.co.uk) comes in.
Whether you're after a crisp white tee, oatmeal knit, or black joggers, here’s where to shop — and how to get your perfect size every time.
Why Neutral Basics?
Neutral tones like black, white, grey, taupe, navy, and camel match anything and work all year. But when it comes to basics, fit is everything. Even a white tee looks bad if it clings awkwardly or hangs shapeless.
That’s why Tellar.co.uk exists — to match your body to real-time sizing for over 1,500 brands.
Best High Street Brands for Neutral Basics
Uniqlo
Reliable staples like Supima cotton T-shirts, seamless knits, neutral chinos and cotton shirts — perfect for layering.
COS
Sleek minimalist basics for both men and women. Neutral-toned shirts, trousers and knitwear with oversized silhouettes.
Arket
Part of the H&M group, Arket offers quality-focused basics like ribbed vests, boxy tees and structured trousers in greys, stone, and ecru.
Best Designer Brands for Elevated Neutrals
The Row
Luxury tailoring and clean minimalism in beige, ivory, and black tones. Premium fabrics, timeless shapes.
Joseph
Neutral staples like grey wool trousers, camel coats and stretch knits. Smart casual perfection.
Totême
Swedish luxury with soft lines and neutral palettes. Wide-leg trousers, creamy turtlenecks and structured tank tops.
Boutique & Independent Brands
Studio Nicholson
British label offering charcoal popovers, navy trousers and taupe outerwear with a sculptural silhouette.
Les Basics
Elevated casualwear in muted tones — minimalist hoodies, slim joggers, and breathable tees.
Form&Thread
Men’s neutral staples in heavyweight cotton and jersey. Think stone sweatshirts, navy trousers and clean-cut tees.
Why Tellar.co.uk?
Tellar.co.uk is the UK’s leading free sizing tool — helping you buy with confidence from over 1,500 brands.
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Match your body measurements to the correct size per brand
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Covers both menswear and womenswear
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No size charts or guessing — just precision
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100% free and no affiliate selling bias
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Style Guides & Neutral Wardrobe Help from Tellar
Final Thoughts: Fit First, Style Always
Neutral basics work with every trend, but they only look good if they fit well. Whether you're shopping Uniqlo or The Row, your best investment is precision.
Tellar.co.uk gives you that edge — matching your chest, waist and hip measurements to the brand’s real-world fit, in seconds.
It’s free, instant and unbiased — so your next white T-shirt or taupe jumper actually fits the first time.
Stay Connected with Tellar
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Twitter/X: @TellarSizing
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Find your size in 1,500+ brands real-time. It’s free & easy.