What’s My Clothes Size at & Other Stories? Does It Run Big or Small?

If you’ve ever fallen in love with a piece from & Other Stories only to second-guess which size to order, you’re not alone. Known for its chic aesthetic, premium materials, and elevated high-street styling, & Other Stories is one of the most fashion-forward brands under the H&M Group. But like many modern brands, its sizing can be confusing—especially for UK shoppers.

So, does & Other Stories run big or small? And how can you avoid returns, disappointment, or inconsistent fits? This guide breaks it all down and explains how Tellar.co.uk helps you find your exact size in real-time—based on your body, not guesswork.


Does & Other Stories Run Big or Small?

& Other Stories typically runs small, particularly in structured or tailored garments.

This sizing trend is most noticeable in:

  • Dresses and jumpsuits

  • Tailored trousers and skirts

  • Fitted blouses and shirts

  • Jackets and blazers

Shoppers with curvier figures often find they need to size up compared to UK brands like Next, Whistles, or M&S.


European Sizing at Its Core

& Other Stories is a Swedish brand that designs collections in three style ateliers: Paris, Stockholm, and Los Angeles. While this brings variety in aesthetic, the sizing block is fundamentally European—typically reflecting:

  • Taller frames

  • Narrower hips

  • Slimmer shoulders

  • Smaller waist-to-bust ratios

This causes challenges for many UK women, particularly those who are:

  • Petite or short-waisted

  • Pear-shaped

  • Busty or athletic in build

A UK 10 might find themselves more comfortable in a EU 40 (UK 12), depending on the item.


Fit Analysis by Garment Type

Category Fit Trend Recommended Action
Tailored Dresses Fitted / Slim Size up if busty or curvy
Knitwear True to size Stick to normal size
Blouses & Shirts Narrow shoulders Size up for comfort
Skirts & Trousers Slim at waist/hips Size up 1–2 sizes if curvy
Coats & Blazers Structured/slim Size up for layering space
Oversized Styles Intentionally large Size down if between sizes

Why Sizing at & Other Stories Feels Inconsistent

The brand offers a wide variety of fits—from structured tailoring to flowing bohemian pieces. Add to that:

  • Differences between Paris, LA, and Stockholm design studios

  • Lack of clear fit notes online

  • Varying stretch factors across fabrics
    …and shoppers are left guessing.

For example:

  • A romantic Parisian blouse may fit differently from a Stockholm-designed structured coat.

  • A viscose wrap dress may drape comfortably while a wool mini dress might feel tight in the hips.


The Problem With Traditional Size Charts

Most brands—including & Other Stories—offer basic size conversion charts:

  • EU 36 = UK 8

  • EU 38 = UK 10

  • EU 40 = UK 12

But these don’t tell you:

  • How the garment is cut

  • Whether it suits your body shape

  • Which part of your body (bust, waist, hips) it’s tailored for

  • Whether the fabric stretches

That’s why customers end up over-ordering or returning items—wasting time, money, and resources.


Tellar.co.uk: The Smarter Way to Shop & Other Stories

Tellar.co.uk is the UK’s leading free sizing tool, designed to solve one problem: What size should I buy in this brand?

It takes your exact body measurements and matches them in real-time to & Other Stories’ sizing logic—not just basic conversions.


How It Works

  1. Go to www.Tellar.co.uk

  2. Create a free profile (just once)

  3. Enter your measurements: chest, waist, hips (in cm or inches)

  4. Select & Other Stories from the brand list

  5. Instantly get your perfect size—for each product type

Tellar handles fit differences, fabric stretch, and proportional shape to recommend the size that fits you—not just the average.


Why & Other Stories Customers Use Tellar

✅ Real-Time, Real-Shape Sizing

No vague guesses. Tellar adapts sizing to your proportions and garment logic.

✅ One-Time Setup

Create your profile once. Your size appears instantly across 1,500+ brands.

✅ Optimised for Style Variations

Tellar accounts for category-specific sizing—so you’ll know if you’re an M in knitwear and an L in a blazer.

✅ Totally Free

No subscriptions, no trials, no hidden charges.


Example Profile: UK Shopper

Measurements:

  • Bust: 92cm

  • Waist: 74cm

  • Hips: 100cm

Tellar’s recommendations:

  • Knit jumper: Size M (EU 38)

  • Fitted dress: Size L (EU 40–42)

  • Tailored trousers: Size EU 42

  • Boxy blouse: Size M (true to size or relaxed fit)

Each size recommendation comes with reasoning—whether based on your hips, bust, or garment cut.


Not Just for & Other Stories

Once your profile is created, you can instantly shop across:

  • Zara

  • Mango

  • COS

  • H&M

  • Reiss

  • Massimo Dutti

  • Whistles
    …and over 1,500 more brands.

Every brand has unique sizing logic—Tellar unifies it all.


Why Guessing Your Size Isn’t Enough

In the world of modern retail:

  • Every brand cuts differently

  • Labels lie (vanity sizing vs. tight fits)

  • One size doesn’t fit all

And & Other Stories is a prime example.

The solution? Let data, not guesswork, guide your purchase.


Final Thoughts

& Other Stories generally runs small—especially in tailored pieces and structured silhouettes. The brand’s European fit block can make sizing a challenge for many UK women, particularly those with curves or non-standard proportions.

But you don’t have to guess, over-order, or rely on generic charts.

With Tellar.co.uk, you get your exact size in & Other Stories instantly, based on your real body shape—not what the tag says.


“Find your size in 1,500+ brands real-time. It’s Free & Easy.”


Start now:

👉 Create your free profile
👉 Log in here to view your size

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