Why do clothing sizes vary between brands?

Clothing sizes differ because brands target different demographics, markets, and style preferences. Some brands design for a slimmer fit, while others focus on comfort or different regional standards. Even within the same brand, sizing can vary based on the style or collection.

Some brands also use “vanity sizing” to flatter customers by labelling clothes smaller than their actual fit, making you feel better about your size but adding confusion when shopping across multiple brands.

This inconsistency makes it almost impossible to guess your size across different brands.

Solution: Tellar.co.uk!

• 📦 Brand-specific size matching
• 📦 Personalised recommendations from 1,500+ brands
• 📦 Considers real measurement data, not label vanity
• 📦 Stops the guessing game so you can shop smarter

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