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Up-and-Coming Luxury Fashion Brands to Watch

Author: Stylist and brand team at Tellar

Date: 2025

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These labels blend luxury materials, unique aesthetics, and global appeal, and are reshaping what "luxury" means in 2025.


๐Ÿ‡ฌ๐Ÿ‡ง Wales Bonner (UK)

  • Founded by Grace Wales Bonner, this London-based label fuses European tailoring with Afro-Atlantic references.

  • Known for: rich textures, intellectual references, modern gender fluidity.

  • Gaining global acclaim for both menswear and unisex elegance.

๐Ÿ’ฌ "Where culture meets couture."


๐Ÿ‡ฉ๐Ÿ‡ช Ottolinger (Berlin)

  • Berlin-based duo known for deconstructed tailoring, sculptural shapes and raw finishes.

  • Worn by: Rihanna, Bella Hadid, Doja Cat.

  • Think: chaos meets craft โ€” edgy, experimental, and unapologetically cool.


๐Ÿ‡ซ๐Ÿ‡ท Ludovic de Saint Sernin (France)

  • Ultra-modern takes on sensual minimalism, with a focus on body-conscious fits.

  • Reigniting the luxury conversation around gender, form, and fluidity.

  • Recently appointed creative director of Ann Demeulemeester (briefly).


๐Ÿ‡บ๐Ÿ‡ธ Peter Do (USA/Vietnam)

  • Sleek tailoring, architectural lines, and beautiful construction.

  • Alumni of Phoebe Philo's Celine โ€” his label is now one of NYโ€™s hottest tickets.

  • Known for redefining professional womenswear with edge.

๐Ÿ–ค โ€œQuiet power dressing.โ€


๐Ÿ‡ฎ๐Ÿ‡น The Attico (Italy)

  • Founded by Gilda Ambrosio & Giorgia Tordini, itโ€™s maximalist, glamorous and 80s-inspired.

  • Think: sequins, feathers, statement heels, and ultra-feminine silhouettes.

  • Popular among influencers and A-listers for party dressing.


๐Ÿ‡บ๐Ÿ‡ธ Khaite (New York)

  • A hybrid of American sportswear and luxury sophistication.

  • Loved for: perfect jeans, structured knits, sculpted leather and off-shoulder tops.

  • Worn by: Katie Holmes, Hailey Bieber, Rosie Huntington-Whiteley.

๐Ÿงถ Cashmere knits with cult status.


๐Ÿ‡ฌ๐Ÿ‡ง 16Arlington (UK)

  • British-Italian brand with roots in Londonโ€™s underground party scene.

  • Known for sequinned dresses, feather-trimmed tailoring, and playful formalwear.

  • A modern update to evening luxury.


๐Ÿ‡ฉ๐Ÿ‡ฐ Aeron (Budapest-based, Danish influence)

  • Minimal, architectural knitwear with a focus on responsible production.

  • Clean lines, neutral tones, strong tailoring โ€” luxury that feels modern and wearable.


๐Ÿ‡ซ๐Ÿ‡ท Coperni (France)

  • Futuristic, clean designs with high-tech innovation.

  • Known for: glass handbags, spray-on dresses (remember Bella Hadid at Paris Fashion Week?).

  • The tech-meets-fashion brand of the moment.


๐Ÿ‡ฌ๐Ÿ‡ง Rejina Pyo (UK/South Korea)

  • Blending playful colour palettes with modern tailoring.

  • Known for wearable art pieces โ€” thoughtful, slow fashion at its best.


๐ŸŒ Others to Watch:

  • Commission (NYC): 90s officewear made fashionable again

  • A.W.A.K.E Mode (Russia): Avant-garde silhouettes with feminine edge

  • Diotima (Jamaica): Celebrating Caribbean craftsmanship with luxury crochet

  • Interior NYC: Emerging label with gallery-worthy tailoring


๐Ÿ›๏ธ How to Shop These Brands With Confidence

Many of these newer designers have unique sizing, experimental fits, or limited-run pieces. To ensure the right fit the first time:

๐Ÿ‘‰ Use Tellar.co.uk

  • Match your measurements to 1,500+ brands instantly

  • Avoid expensive returns on investment pieces

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