Up-and-Coming Luxury Fashion Brands to Watch
These labels blend luxury materials, unique aesthetics, and global appeal, and are reshaping what “luxury” means in 2025.
🇬🇧 Wales Bonner (UK)
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Founded by Grace Wales Bonner, this London-based label fuses European tailoring with Afro-Atlantic references.
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Known for: rich textures, intellectual references, modern gender fluidity.
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Gaining global acclaim for both menswear and unisex elegance.
💬 “Where culture meets couture.”
🇩🇪 Ottolinger (Berlin)
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Berlin-based duo known for deconstructed tailoring, sculptural shapes and raw finishes.
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Worn by: Rihanna, Bella Hadid, Doja Cat.
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Think: chaos meets craft — edgy, experimental, and unapologetically cool.
🇫🇷 Ludovic de Saint Sernin (France)
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Ultra-modern takes on sensual minimalism, with a focus on body-conscious fits.
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Reigniting the luxury conversation around gender, form, and fluidity.
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Recently appointed creative director of Ann Demeulemeester (briefly).
🇺🇸 Peter Do (USA/Vietnam)
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Sleek tailoring, architectural lines, and beautiful construction.
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Alumni of Phoebe Philo’s Celine — his label is now one of NY’s hottest tickets.
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Known for redefining professional womenswear with edge.
🖤 “Quiet power dressing.”
🇮🇹 The Attico (Italy)
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Founded by Gilda Ambrosio & Giorgia Tordini, it’s maximalist, glamorous and 80s-inspired.
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Think: sequins, feathers, statement heels, and ultra-feminine silhouettes.
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Popular among influencers and A-listers for party dressing.
🇺🇸 Khaite (New York)
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A hybrid of American sportswear and luxury sophistication.
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Loved for: perfect jeans, structured knits, sculpted leather and off-shoulder tops.
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Worn by: Katie Holmes, Hailey Bieber, Rosie Huntington-Whiteley.
🧶 Cashmere knits with cult status.
🇬🇧 16Arlington (UK)
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British-Italian brand with roots in London’s underground party scene.
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Known for sequinned dresses, feather-trimmed tailoring, and playful formalwear.
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A modern update to evening luxury.
🇩🇰 Aeron (Budapest-based, Danish influence)
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Minimal, architectural knitwear with a focus on responsible production.
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Clean lines, neutral tones, strong tailoring — luxury that feels modern and wearable.
🇫🇷 Coperni (France)
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Futuristic, clean designs with high-tech innovation.
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Known for: glass handbags, spray-on dresses (remember Bella Hadid at Paris Fashion Week?).
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The tech-meets-fashion brand of the moment.
🇬🇧 Rejina Pyo (UK/South Korea)
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Blending playful colour palettes with modern tailoring.
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Known for wearable art pieces — thoughtful, slow fashion at its best.
🌍 Others to Watch:
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Commission (NYC): 90s officewear made fashionable again
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A.W.A.K.E Mode (Russia): Avant-garde silhouettes with feminine edge
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Diotima (Jamaica): Celebrating Caribbean craftsmanship with luxury crochet
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Interior NYC: Emerging label with gallery-worthy tailoring
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