The Top 20 Curve & Plus Size Brands in the UK and USA

🇬🇧 Top 20 UK Brands for Curve & Plus Sizes

Simply Be
Specialist in plus-size fashion. Sizes range from 10–32 with trend-led collections designed to flatter curves.
Yours Clothing
Dedicated to sizes 14–40, known for both affordable and dressy options for plus-size women.
River Island Plus
Stylish, on-trend plus-size collection offering sizes up to 28 with tailored fits.
ASOS Curve
Extensive collection for UK sizes 16–30. Known for modern silhouettes, eventwear, and fashion-forward styles.
Marks & Spencer Curve
M&S offers core wardrobe staples, formalwear, and lingerie in sizes up to 32.
New Look Curve
Affordable everyday and trendy styles in sizes 18–32. Great for teens and young adults.
Elvi
A premium plus brand, focused on sophisticated tailoring and occasionwear in sizes 14–28.
Navabi
Stockist of high-end plus brands with premium fits. Size range goes up to 32+.
Boohoo Plus
Ultra-trendy and budget-friendly styles in sizes 16–28. Great for weekend and occasion pieces.
Chi Chi London Curve
Known for plus-size occasionwear, especially dresses and gowns in UK sizes 18–26.
Very Curve
The Curve section at Very.co.uk includes own-brand plus collections and stocked labels.
H&M+
Affordable basics and trend drops in sizes up to 4XL (roughly UK 30+).
In The Style Curve
Collabs with influencers, offering stylish, body-positive collections in UK sizes 16–28.
John Lewis Plus
Growing range of curated plus-friendly brands like Live Unlimited and Evans.
Evans
A historic UK brand catering exclusively to plus-size customers, now revamped under City Chic Collective.
Live Unlimited London
High-quality curve-focused brand stocked at major UK retailers. Sizes 14–28.
Monsoon Curve
Romantic, boho-inspired occasionwear for sizes up to 24–26.
Sainsbury's Tu Curve
Budget-friendly supermarket brand with inclusive sizing up to 28.
Ann Harvey
Premium UK brand for mature plus-size customers, offering smart tailoring.
Scarlett & Jo
Loved for its flattering dresses and inclusive size range from 14 to 36.

🇺🇸 Top 20 USA Brands for Curve & Plus Sizes

Good American
Co-founded by Khloe Kardashian, offering inclusive denim, activewear and basics in sizes 00–32.
Universal Standard
Industry-leading for inclusivity (sizes 4XS–4XL), with luxury-quality basics and fashion pieces.
Torrid
Dedicated plus-size retailer with flattering cuts for curvier bodies (sizes 10–30).
Eloquii
Fashion-forward plus brand focused on workwear, dresses, and statement outfits in 14–28.
Fashion to Figure
Trend-led brand owned by New York & Company. Sizes 12–28, bold cuts and curves in mind.
Lane Bryant
One of the USA’s oldest plus-size brands. Offers bras, loungewear, and smart casualwear.
Nordstrom Plus
Nordstrom’s in-house range and stocked labels include top-tier fit for plus bodies.
Anthropologie Plus
Boho-style plus collection (sizes 16–26), thoughtfully constructed with high-end details.
Ashley Stewart
Urban and bold, perfect for partywear and fitted outfits in sizes 10–36.
Target Plus (Ava & Viv)
Mainstream, affordable range with functional day-to-night options (sizes up to 30W).
Old Navy Plus
Casualwear, activewear, and jeans that fit true to size and run up to 4X.
Madewell Plus
Expanded denim line and staple pieces for curvier figures, up to 4X/28.
Savage X Fenty Curve
Lingerie label with truly inclusive size design and body-positive campaign messaging.
Dia & Co
Subscription-based or à la carte shopping tailored to plus-size customers.
Rebdolls
Independent label focused on unapologetic, figure-hugging styles in sizes XS–5X.
Gwynnie Bee
Plus-size rental subscription offering designer pieces in sizes 10–32.
Premme (Archived)
Though discontinued, it helped reshape expectations of size representation. Influences remain strong.
Bohme Curve
Romantic and soft-feminine pieces for curvier shapes, increasingly stocked in boutiques.
Aerie Offline
Athleisure arm of Aerie offering up to XXL with inclusive advertising.
Forever 21 Plus
Fast fashion label with wide plus-size options, good for experimenting with trends.

Why Fit Still Fails: Common Curve Fit Challenges

Even with inclusive sizing, curve and plus customers still report issues such as:

Waist gaps in jeans or trousers.
Tops being too short for busty bodies.
Armholes and sleeves that pinch.
Over-reliance on stretch instead of tailoring.

Fit varies not just by brand but by product line—which is why Tellar.co.uk exists.

🔍 What Is Tellar.co.uk?

Tellar.co.uk is the UK’s Leading Free Sizing Tool that solves this very issue:

We match your unique body measurements (or your known size in one brand) to over 1,500 fashion brands—across UK, US, and global retailers—so you always know your correct size before you buy.

Whether you shop COS, River Island, Everlane, Reiss, ASOS, Mango or Torrid, Tellar compares how each brand sizes their clothing and tells you your exact fit based on your own data.

✅ How It Works

Create Your Free Profile
Enter your bust, waist, and hips – or simply enter a size you wear in a brand you already own.
Use the Store Size Lookup Tool
Find your exact fit in over 1,500+ brands instantly—no guessing, no chart reading.
Match Instantly, Shop Confidently
See your size in real-time across UK, US and global fashion brands. Get size-matched results tailored to you.
Free Fashion Hub
Dive into thousands of honest, independent fashion posts covering:

Final Thought

Shopping plus-size or curve should never mean compromising on style, fit, or confidence. With Tellar.co.uk, the stress of deciphering inconsistent sizing is gone. Match your body to the brand—before you buy.

📌 “Find your size in 1,500+ brands real-time. It’s free & easy”

No downloads. No bias. Just accurate, honest fashion advice.

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