Why Ethical Fashion Matters
Buying ethically means choosing brands that focus on fair wages, transparent supply chains, sustainable materials, and environmental responsibility. Ethical clothing combines style, respect for people and planet, and long-lasting quality. But the fit still matters—that’s where Tellar comes in, matching you to over 1,500 brands accurately.
1. Ethical Indie Essentials
Top Picks:
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People Tree – A Fair Trade pioneer using GOTS-certified organic cotton and artisan craftsmanship. Standout pieces include wrap dresses and printed blouses—pair with vintage boots for a chic, conscious look.
👉 Explore style tips and fair-trade brand insights in Ethical Indie Clothing: What to Buy, Where to Shop & How to Style It
👉 Ethical Indie Clothing: What to Buy, Where to Shop & How to Style It
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Yes Friends – Affordable basics made ethically in India and Bangladesh with organic cotton tees, hoodies, and joggers. Style a white tee with wide-leg jeans and a blazer for minimalist polish.
👉 Read more in the same Tellar post above.
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Wolf & Badger – Marketplace for indie slow-fashion brands focusing on small-batch and low-waste designs. Look for sculptural coats or statement accessories.
👉 Also featured in Ethical Indie Clothing... (see above)
2. Organic Cotton Heroes
Organic cotton reduces chemical use and supports biodiversity. These brands combine comfort and sustainability:
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M&S Mynder – High‑street staples with GOTS and Fairtrade certifications—think tees, shirts and underwear.
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Thought – From bamboo to hemp blends, Thought offers ethically made knitwear and tops with relaxed fits.
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Everlane & Uniqlo U – On Tellar's radar for minimal, long-lasting basics in soft fabrics.
👉 Explore Where to Buy the Best Organic Cotton Clothes for Women and Men for fit advice and brand breakdowns:
👉 Where to Buy the Best Organic Cotton Clothes for Women and Men
3. Recycled & Upcycled Leaders
Key Brands:
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Stella McCartney – A pioneer in luxury recycled materials, from trench coats to faux leather—style meets sustainability.
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Patagonia (Re‑Tool) – Bluesign-certified recycled polyester in outerwear—built to last beyond seasons.
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Girlfriend Collective – Inclusive activewear made from recycled plastic bottles and fishing nets—high-performance and size-inclusive.
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Pangaia – Botanical- and algae-based innovations meet streetwear basics; each piece has a story.
👉 All highlighted in The Rise of Recycled Fashion Brands: Style with a Conscience:
👉 The Rise of Recycled Fashion Brands: Style with a Conscience
4. Boutique & Emerging Eco Brands
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Big Bud Press – Size‑inclusive (up to 5XL) jumpsuits and knitwear made in LA—all ethical, bold, and easy to style.
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Aspiga – Resortwear in organic and natural fibres, sun-ready dresses and woven bags.
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Psylo Fashion – London-made, upcycled fabrics and gothic layering pieces—ethical and edgy.
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Riley Studio – Gender-neutral bio-based materials, recognized for sustainable innovation.
👉 Style and brand insights available in Ethical Indie Clothing... (see above).
5. Sustainable Denim & Tough Basics
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People Tree – Also offers structured organic denim and ethical trousers.
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KUYICHI – Dutch label using organic cotton and deadstock fabrics for understated essentials.
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Patagonia & Finisterre – Blend technical outerwear with recycled polyester, neoprene, and wool—all crafted for longevity.
👉 Learn more about recycled basics in The Rise of Recycled Fashion Brands... (see above).
6. Style Picks & Outfit Ideas
Suggestion 1: Everyday Smart-Casual
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Top: Organic cotton People Tree blouse
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Bottom: KUYICHI straight-leg denim
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Layer: Patagonia recycled overshirt
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Finish: Big Bud Press jumpsuit over tee for ease and style
Suggestion 2: Dressy Ethical
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Dress: Aspiga printed resort shirtdress
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Layer: Stella McCartney recycled faux leather jacket
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Extras: Wolf & Badger necklace + recycled linen scarf
Suggestion 3: Soft & Sustainable Loungewear
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Basics: Yes Friends sweat set
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Outer: Pangaia botanical-fibre slip-on jacket
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Add-on: Psylo Fashion crop hoodie over maxi dress for grunge-comfy style
7. Sustainability Meets Longevity
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Durability – Recycled polyester and high-quality organic cotton often outperform fast fashion; outerwear from Patagonia and Stella McCartney designed to last.
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Inclusivity – Big Bud Press (3XS–5XL), Girlfriend Collective, People Tree focus on wide size ranges.
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Recycling loops – Think Patagonia returns for repair, Stella McCartney for recyclability, People Tree for artisan support.
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Indie innovation – Riley Studio, Aspiga and Psylo push eco-forward design into wearable art.
8. Why Fit Still Matters
Ethical pieces often come in limited runs—wrong size means returns and waste. Tellar’s sizing tool is free, precise, and caters to 1,500+ brands—match your measurements once, and shop confidently.
👉 Start with Tellar’s sizing guide:
👉 Where to Buy the Best Organic Cotton Clothes for Women and Men
9. Smart Shopping Strategy
Category |
Brand to Try |
Why It Works |
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Organic Basics |
People Tree, Thought |
GOTS-certified, artisan-made, fair trade |
Recycled Outerwear |
Stella McCartney, Patagonia |
Lux, traceable and circular materials |
Activewear |
Girlfriend Collective |
Inclusive sizing, recycled technical fabrics |
Statement Dressing |
Aspiga, Psylo Fashion |
Ethically made resort & edgy pieces |
Inclusive Jumpsuits |
Big Bud Press |
Bold, size-inclusive, small batch IRL comfort |
10. Get Started: Shop & Size with Tellar
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Match your size once using Tellar.co.uk’s free printable measuring tape.
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Discover your fit across ethical brands via size-matching tools.
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Explore styling tips in Tellar’s editorial library.
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Buy with confidence—no wasted packaging, no returns, no guesswork.
Stay Connected with Tellar
Follow for daily fit fixes, styling drops, and brand tips:
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Instagram: @Tellarsizing
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Twitter/X: @TellarSizing
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Facebook: Tellar Sizing
Final Thoughts
Ethical fashion is more than a trend—it’s a powerful way to support people and the planet. From organic cotton staples to recycled luxury outerwear, these curated picks blend style with integrity. Let Tellar ensure every choice is the right fit—so your wardrobe can be beautiful, conscious, and made to last.
Happy ethical styling ✨