The 10 Best Denim Brands to Invest In – And How to Get Your Perfect Fit Every Time
Denim remains one of fashion’s most enduring staples. From classic indigo jeans to elevated contemporary silhouettes, a good pair of jeans is the cornerstone of a functional and stylish wardrobe. But while the options seem endless, finding the right brand and the right size can be surprisingly difficult.
That’s where Tellar.co.uk comes in. As the UK’s leading free sizing tool, Tellar matches your exact body measurements to over 1,500 brand size charts—in real time. No guesswork, no size chart confusion, no unnecessary returns.
In this guide, we spotlight the top 10 denim brands worth investing in—whether you’re shopping for timeless staples or modern fits. Alongside each, we show you how to find the perfect fit using Tellar’s precision tools.
1. Levi’s
Heritage, durability, and endless styles
No denim list would be complete without Levi’s. Founded in 1853, this iconic brand practically invented the modern jean. Its global reach and ever-evolving collection—from the classic 501 Original to the contemporary Ribcage Straight Ankle—makes it a brand for everyone.
Fit Note: Levi’s fits can differ dramatically by style. The 501s offer a relaxed, vintage fit, while newer cuts like the Wedgie or Mile High Skinny hug the waist and hips more snugly.
Get It Right: Use Tellar.co.uk’s store lookup tool to see how your body measurements convert into the exact Levi’s fit you need—saving time and minimising costly returns.
2. Frame
Sophisticated denim with an edge
Frame blends European elegance with Californian ease. Their signature styles—like Le Skinny de Jeanne or Le Original Straight—are beloved for their sleek lines and modern tailoring. The brand is especially popular among taller shoppers, offering longer inseams and high-rise fits that elongate the leg.
Why It’s Worth It: Frame is a favourite of celebrities and fashion insiders, with minimalist branding and luxury fabrications that wear beautifully over time.
Size Tip: Their sizing runs smaller than average, especially in rigid styles. Input your measurements into Tellar.co.uk for personalised Frame recommendations.
3. Citizens of Humanity
Premium quality and ethical production
Made entirely in Los Angeles, Citizens of Humanity is committed to sustainability and craftsmanship. Their jeans are cut, sewn, and washed in-house—ensuring ethical production and outstanding fit consistency. Popular styles include the Rocket Skinny, Emery Relaxed Straight, and Daphne High Rise.
Best For: Those seeking a polished, premium everyday jean.
Smart Sizing: Use Tellar’s free printable measuring tape to take your body measurements at home and match them directly to Citizens’ size guide via Tellar.
4. Nudie Jeans
For raw denim lovers and sustainability advocates
Swedish brand Nudie Jeans offers organic, ethically made denim with a signature clean aesthetic. Even better, they offer free lifetime repairs, encouraging customers to wear and rewear their jeans for years.
Key Appeal: Their raw denim options mould to your body over time. It’s denim you live in, not just wear.
Fit Advice: Raw denim runs tight initially. Don’t guess your size—use Tellar.co.uk to get a precise match before committing.
5. Re/Done
Vintage Levi’s reimagined
If you love vintage denim but struggle with unpredictable sizing, Re/Done offers a solution. This LA brand repurposes vintage Levi’s into modern silhouettes—each pair unique and responsibly made. Their non-reworked styles also deliver classic cuts using rigid and stretch fabrics.
Sustainability Meets Style: No two Re/Done jeans are the same, making them both sustainable and style-forward.
Sizing Clarity: Vintage sizing is notoriously inconsistent. Rely on Tellar’s measurement-matching tool to navigate Re/Done’s reworked sizing landscape.
6. AG Jeans
Everyday comfort meets tailored silhouettes
AG Jeans is known for combining ultra-soft fabrics with sleek tailoring. Designed in LA, their jeans work seamlessly from office to weekend. Styles like The Prima, The Farrah Skinny, and The Ex-Boyfriend Slim deliver reliable comfort and flattering cuts.
Brand Edge: AG focuses on innovation in fabric, making their jeans feel broken-in from day one.
Fit Tip: Some styles stretch slightly with wear—Tellar can help you decide whether to size down or stick to your measured fit.
7. Everlane
Transparent pricing and minimalist styling
Everlane champions ethical factories and clean design. Their denim is made in one of the world’s cleanest denim factories using renewable energy and recycled water. Styles like the Cheeky Straight and ’90s Slouch Jean offer affordable, on-trend options.
True to Fit: Most Everlane denim is mid-weight with a hint of stretch. Check your size here.
Sustainable Wardrobe Staple: Combine conscious shopping with style, and always get the right fit using Tellar.co.uk.
8. Weekday
Scandi cool at an accessible price point
Weekday, part of the H&M Group, delivers trend-led pieces with a minimalistic edge. Their denim line includes wide-leg, straight, and baggy fits—most made from organic cotton.
Best For: Youthful styles with an androgynous silhouette.
Sizing Warning: EU brands can size differently—don’t rely on conversion charts alone. Get exact UK/EU sizing conversions using Tellar.
9. Goldsign
Luxury minimalist denim
Goldsign is a quiet-luxury denim brand that focuses on elevated simplicity. Produced in limited quantities, its collections include tailored, structured denim for modern dressing.
Wear It With Confidence: Goldsign jeans are made with rigid denim, requiring accurate sizing. Use Tellar’s measurement system to avoid error—especially if you’re investing in luxury.
10. Wrangler
Heritage denim with a modern edge
Wrangler isn’t just for cowboys. The brand has updated its cuts, fabrics, and fits to appeal to modern denim wearers while retaining its rugged roots. Styles like Wild West Bootcut and Mom Fit Jeans are surprisingly on trend.
Body Friendly: Many styles are well suited for curvier figures due to more generous thigh and hip measurements.
Perfect Match: Compare your hip and waist measurements directly to Wrangler’s chart using Tellar’s real-time size calculator.
How Tellar.co.uk Takes the Guesswork Out of Denim Shopping
No matter how good the brand, no pair of jeans is worth the trouble if it doesn’t fit properly. Sizing across denim labels is wildly inconsistent—what’s a UK 12 in one brand might feel like a 14 or 10 in another.
That’s why Tellar.co.uk exists.
Why Use Tellar?
-
Free to use
-
Only a one-time login
-
Printable measuring tape for accuracy
-
Compare measurements to 1,500+ brand size charts
-
Get real-time recommendations for each store and style
It’s the fastest, most reliable way to shop denim online with confidence.
Ready to Find Your Fit?
Don’t waste money or time on denim that doesn’t suit your shape. Whether you’re shopping for affordable basics or high-end designer pieces, Tellar.co.uk ensures you get it right—first time, every time.
Start by creating your free profile here: https://www.tellar.co.uk/create-profile/
Download your free printable measuring tape here: https://www.tellar.co.uk/how-to-measure/
Or head straight to the brand size checker: https://www.tellar.co.uk/store-size-lookup/
Follow Tellar for More Sizing Advice & Denim Tips
-
Instagram: @Tellarsizing
-
Twitter (X): @Tellar100
-
Facebook: TellarSizing
-
Pinterest: TellarUK
Final Thought
Denim is the backbone of modern style—but without the right size, even the best jeans fall flat. Don’t rely on outdated charts or generic advice. Instead, trust your own measurements and let Tellar.co.uk do the work. You’ll get a better fit, shop smarter, and feel more confident—every single time.
Find your size in 1,500+ brands real-time. It’s free & easy.
Leave a Reply