Style Choices from Each European Country – What to Buy Where

The Ultimate Guide to Europe’s Fashion DNA (and How to Shop It Smartly)

Europe is a fashion powerhouse. From Parisian chic to Danish minimalism, every country has its own unmistakable signature. But what exactly should you buy when you're browsing a Spanish label versus a Swedish one? And more importantly—how do you get the sizing right when buying across borders?

Here’s your guide to Europe’s most stylish countries, their distinct fashion personalities, and how Tellar.co.uk makes buying the right size from each effortless.

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🇫🇷 France – Sophisticated, Understated, Always Chic

Style Vibe: The French “je ne sais quoi” is real. Think neutral palettes, effortless tailoring, and timeless essentials.

What to buy:

• Tailored blazers

• Straight-leg jeans

• Trench coats

• Cashmere knits

• Luxury basics from Sézane, Sandro, Maje, or The Kooples

Sizing tip: French sizing can run small—particularly in designer brands. Use Tellar.co.uk to input your exact measurements and instantly see your ideal French size in CM or Inches.

🟢 Check your French brand size now

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🇮🇹 Italy – Confident, Glamorous, Tailored Perfection

Style Vibe: Italians don’t do half measures. Whether it’s streetwear or suiting, expect structure, drama, and luxury.

What to buy:

• Leather jackets (Massimo Dutti, Patrizia Pepe)

• Designer denim (Diesel, Replay)

• Structured tailoring

• Killer heels or loafers (Tod's, Hogan, Valentino)

• Elegant silk shirts and trousers

Sizing tip: Italian sizes often run small and slim, especially in high-end or luxury brands like Gucci or Dolce & Gabbana. If you're a UK 10, you might be a 42 in Italy.

🟢 Find your size in Massimo Dutti, Replay and more

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🇪🇸 Spain – Trend-Led, Affordable, Youthful

Style Vibe: Spain blends affordability with editorial cool. It’s where fashion is democratic, but design-led.

What to buy:

• Statement tops and co-ords (Zara)

• Colourful dresses (Mango)

• Trendy footwear (Camper, Alohas)

• Flowy skirts, blouses, and oversized shirts

Sizing tip: Spanish sizing can be wildly inconsistent. Zara, for example, is infamous for running small—especially on the hips and bust. Mango is slightly more forgiving, but varies by piece.

🟢 Get your Zara and Mango sizes now

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🇩🇪 Germany – Functional, Neutral, Quality-Focused

Style Vibe: Think smart casual, neutral tones, and unpretentious quality. Great for workwear and practical fashion lovers.

What to buy:

• Technical outerwear (Wellensteyn, Jack Wolfskin)

• Quality basics (Closed, Armed Angels)

• Workwear and wool coats

• Minimalist trainers (Adidas Originals)

Sizing tip: German brands tend to be more true to size or generous. Tellar.co.uk will help fine-tune this across brands using your largest measurement.

🟢 Get tailored sizing for German brands

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🇸🇪 Sweden – Minimal, Cool, Elevated Basics

Style Vibe: Swedish fashion is sleek, sustainable, and stripped of fuss. Expect cool cuts, earthy tones, and serious craftsmanship.

What to buy:

• Tailored shirts (Arket, COS)

• Muted knitwear (Filippa K)

• Oversized silhouettes

• Unisex outerwear and wide-leg trousers

Sizing tip: Brands like COS and Arket often offer generous or oversized fits—don’t be tempted to size up without checking. Enter your measurements into Tellar for the best fit across Scandinavian labels.

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🇩🇰 Denmark – Playful Meets Minimal

Style Vibe: Danish fashion mixes playful prints with pared-back structure. It’s the home of Scandi-cool.

What to buy:

• Patterned midi dresses (Ganni)

• Layered streetwear (Wood Wood)

• Oversized trench coats and soft tailoring

• Unisex styles with character

Sizing tip: Danish brands cater to a taller frame and often run a bit long. Use your height and hip/chest ratio for better sizing matches via Tellar.co.uk.

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🇳🇱 Netherlands – Sporty, Unisex, Practical

Style Vibe: Dutch style is smart, sporty, and often gender-fluid. Comfort is never sacrificed, and neutral colours rule.

What to buy:

• Boxy suits (Scotch & Soda)

• Wide-leg trousers and bomber jackets

• Athleisure and hybrid workwear

Sizing tip: Dutch brands often accommodate wider shoulders and longer limbs. If you're petite or curvier, use Tellar.co.uk to avoid guesswork.

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🇬🇧 United Kingdom – Eclectic, Fearless, Tailored

Style Vibe: Britain doesn’t follow rules. From Burberry trench coats to ASOS trend cycles, UK style is about blending eras and experimenting.

What to buy:

• Structured blazers (Reiss, Whistles)

• Edgy streetwear (Topshop, Missguided)

• Heritage coats (Barbour)

• High-low pairings (M&S cashmere with designer boots)

Sizing tip: UK sizing is notoriously inconsistent between high street brands. Use Tellar.co.uk to find your size in White Stuff, M&S, Zara UK, Reiss, and more.

🟢 Never check a UK size chart again

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What’s the Solution to Europe’s Sizing Confusion?

With every European country using different sizing standards—and brands adding their own spin—your safest bet is Tellar.co.uk.

Tellar:

• Compares your measurements to over 1,500+ brands’ size charts

• Tells you your exact size for that brand and item

• Shows you both CM and Inch conversions instantly

• Is free and easy to use — no more risky guesswork

🟢 Create your size profile and shop Europe with confidence.

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Summary: What to Buy Where in Europe

🇪🇺 Country	Style Focus	Best Buys	Sizing Notes
🇫🇷 France	Elegant minimalism	Tailoring, basics	Runs small
🇮🇹 Italy	Glam & structure	Leather, tailoring	Slim fit
🇪🇸 Spain	Trendy & vibrant	Dresses, co-ords	Inconsistent
🇩🇪 Germany	Practical & clean	Workwear, outerwear	True to size
🇸🇪 Sweden	Minimal & earthy	Shirts, outerwear	Oversized cuts
🇩🇰 Denmark	Fun + minimalist	Prints, layers	Runs long
🇳🇱 Netherlands	Sporty & neutral	Suits, casualwear	Unisex, longer fit
🇬🇧 UK	Eclectic & tailored	Everything!	Wildly varied

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Your European Wardrobe Starts at Tellar.co.uk

Before you buy that dreamy Ganni dress or sleek Massimo Dutti blazer, take 30 seconds to get your size with Tellar. It’s the smartest way to shop European fashion without getting burned by size charts.

✅ Try the UK’s leading free sizing tool now

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