Pure Collection has built its reputation on timeless silhouettes, high-quality fabrics, and especially its premium cashmere. But even with a strong British heritage and consistent collections, Pure Collection sizing can be surprisingly tricky — especially when it comes to knits, relaxed tailoring, and international conversion.

If you’ve ever asked yourself, “What size am I in Pure Collection?” or struggled with their size charts, you’re not alone. This guide will help you understand how Pure Collection fits, what pieces are worth investing in, and how to find your exact size using Tellar.co.uk — the UK’s leading free size-matching tool.


Why Pure Collection Sizing Can Be Misleading

Despite being a British brand, Pure Collection’s clothing spans a wide range of fits — from relaxed cashmere sweaters to slim-fit dresses, to wide-leg trousers that may sit higher or lower on the waist. Many pieces are described as “true to size”, but that often depends on the specific cut, fabric weight, and intended drape.

Here are a few reasons sizing can feel inconsistent:

  • Knitwear can appear oversized or stretch with wear

  • Fitted items like pencil skirts and silk shirts run narrower

  • Blazers and tailored outerwear may vary based on shoulder width and bust proportions

🔎 Stop second-guessing. Use Tellar.co.uk to instantly match your measurements to Pure Collection sizes


How to Find Your Pure Collection Size with Tellar.co.uk

At Tellar.co.uk, we do the sizing conversion for you — across 1,500+ brands including Pure Collection. We compare your body measurements or known brand sizes to find your best fit in seconds.

Step-by-step:

  1. Go to Tellar.co.uk/create-profile

  2. Enter your bust, waist and hip measurements or your known size in brands like Boden, Hobbs, or M&S

  3. Instantly get a personalised size recommendation for Pure Collection

  4. See exactly where you fall on their size chart, in cm or inches

🎁 Need help measuring? Request a free measuring tape here

Whether you’re shopping for yourself or a gift, Tellar removes the guesswork.


Pure Collection Size Chart Overview

To help with quick reference, here’s how Pure Collection UK sizes typically compare to body measurements:

UK Size Bust (cm) Waist (cm) Hips (cm) Notes
8 84 66 90 Slim fit for petite frames
10 88 70 94 Standard UK 10
12 92 74 98 Often ideal for hourglass shapes
14 97 79 103 Slightly relaxed fit
16 102 84 108 Can vary in knitwear
18 108 90 114 Look for stretch fabrics
20 114 96 120 Less common in tailored pieces

Note: Some pieces are designed to be worn looser, especially in the cashmere collections. Use Tellar’s logic to see what size works best for your specific proportions.


What’s Worth Buying from Pure Collection?

1. Cashmere Crewnecks and V-Necks

Pure Collection is best known for its 100% Mongolian cashmere, available in a wide colour palette. The quality is excellent, and the styles range from fitted to oversized.

Fit tip: These are designed to skim the body. For a relaxed look, size up. If layering, stick to your true Tellar-recommended size.


2. Tailored Trousers

From wide-leg linen blends to tapered ankle styles, their trousers are well-constructed but often run slightly small at the waist.

Fit tip: If you have a curvier waist-to-hip ratio, size up or choose a high-waisted cut with stretch.


3. Jersey and Ponte Dresses

Comfortable, elegant, and perfect for office or evening wear. The jersey styles hug without clinging.

Fit tip: Best bought using body measurements — especially around the bust and hips. Tall users should check the length specs or compare to Hobbs/M&S using Tellar.


4. Blazers and Coats

Impressively structured with soft tailoring, Pure Collection coats feel luxe and last.

Fit tip: These run true-to-size on the bust but may be snug on broader shoulders. Measure both shoulder and chest width to get the perfect fit via Tellar’s store lookup.


Common Questions About Pure Collection Sizing

❓ Is Pure Collection true to size?

Mostly, yes. But knitwear is more generous, and trousers can be snug. Use Tellar to see which garments run large vs fitted.

❓ Do Pure Collection sizes run small?

Tailored pieces do. In contrast, sweaters and relaxed blouses tend to be forgiving. That’s why a size 12 in a blouse might feel completely different from a 12 in a dress.

❓ Is Pure Collection the same as Boden sizing?

Not quite. Boden leans slightly more generous. Tellar’s tool can show you the size difference between brands like Boden, Hobbs and Pure Collection using your profile.


Why Shoppers Are Using Tellar.co.uk

Pure Collection is part of the “UK classic fit” family — but small differences can lead to big headaches (and returns). That’s why thousands are turning to Tellar.co.uk for instant size matching:

  • Compare your measurements to thousands of brands

  • Switch between CM and Inches in one click

  • Get size suggestions based on known fits (like Hobbs, Zara, Reiss)

  • Save profiles and revisit them at any time

  • Create your profile now – it’s free & easy

✨ Plus: Free measuring tape offer here to help you get started with confidence


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Looking to compare Pure Collection with other British fashion staples?


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Final Thoughts: Shop Pure Collection With Confidence

Pure Collection excels at quiet luxury — but you need the right size to enjoy the fit and feel. With inconsistent sizing across categories, relying on charts isn’t enough. Let Tellar.co.uk do the work for you.

🔗 Find your Pure Collection size today – it’s free & easy

Don’t let sizing confusion stop you from wearing what you love. Get it right the first time with Tellar.


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