Its Now Cool Clothing: How to Find Your Perfect Size & What’s Worth Buying

Shopping for Its Now Cool swimwear online from the UK? Their high-leg cuts, metallic fabrics, and Australian sizing can make you second-guess your size. This guide cuts through the confusion—showing you how to size up correctly, what styles flatter best, and why Tellar.co.uk is essential to never guessing again.

What Is Its Now Cool?

A cult-favourite Australian label, Its Now Cool is celebrated for:

High-cut briefs
90s-inspired crop-tops
Metallic and shimmer fabrics
Minimal coverage with maximum style

That said, they size in AU, and structured or glossy pieces stretch less, so UK shoppers often find them smaller than expected.

Does Its Now Cool Run Small?

In many styles, yes—especially shimmer fabrics and bralette tops.

UK Size	AU Size in Its Now Cool	Fit Advice
6	AU 6	Snug – best for smaller frames
8	AU 8	Tops may feel tight
10	AU 10	Size up if curvy or fuller bust
12	AU 12	Bottoms tight on hips
14	AU 14	Tops can compress the bust

Because every body differs, stop guessing based on label size and start using your actual measurements with Tellar.co.uk.

Measure Your Way to Success

The key to fitting perfectly is accurate measuring. Focus on:

Bust (fullest point)
Waist (smallest point)
Hips (widest point)

Then use Tellar’s Store Size Lookup to find your exact size in Its Now Cool—and any of its 1,500+ supported brands.

🔗 Try Tellar’s Store Size Lookup Tool

Need help measuring?

🔗 How to Measure Yourself: Tellar Guide

tellar.co.uk

Best Styles to Try from Its Now Cool

1. The 90s Crop Bikini

Sporty top, flattering for athletic builds. If you're bustier, size up or choose adjustable ties.

2. High-Cut Brief

Leg-lengthening favourite. Runs smaller across the hips—consider a larger size for comfort.

3. Shimmer/Metallic Ranges

Less stretch, more structure. Always opt for the bigger size if you're between.

Why Use Tellar.co.uk?

Tellar transforms guesswork into confidence by matching your real measurements to every brand’s actual sizing. No more returns, no more conversions.

How it works:

🔹 Visit Tellar.co.uk – Create a Free Profile
🔹 Enter your bust, waist, and hip dimensions
🔹 Instantly get your best size in Its Now Cool and similar brands via [Store Size Lookup]
🔹 Explore your size across 1,500+ brands (Frankies Bikinis, Triangl, etc.)