How to Dress for Your Body Type — A Technical, Visual Guide

Fashion isn’t just about style. It’s about balance, proportion, and structure. This guide uses real measurements, practical logic, and brand-specific advice to help you find clothes that actually fit.

🔹 Step 1: Identify Your Body Type

📸 Image Style: Five real women of similar clothing sizes but different shapes (hourglass, pear, apple, rectangle, inverted triangle). Shot in studio or natural light, each wearing fitted neutral basics (e.g., black tank and jeans).

Body Type	Visual Cue	Measurement Logic
Hourglass	Curved waist, even bust/hip	Waist 20–25% smaller than hips/bust
Pear	Narrow shoulders, wider hips	Hips > Bust by 5–10 inches
Apple	Fuller waist and midsection	Waist ≥ Bust & Hips
Rectangle	Balanced proportions	Bust ≈ Waist ≈ Hips
Inverted Triangle	Broad shoulders	Bust > Hips by 5–10 inches

🧠 Use Tellar.co.uk to calculate your body type

🔹 Step 2: Style Strategy by Body Type

📸 Image Style: Real-life examples of women wearing ideal styles for their type—streetwear or editorial shots, standing/walking with natural light and neutral tones.

🧵 Hourglass

Photo Concept: Woman in high-waisted trousers and a tucked-in wrap blouse
Goal: Maintain balance, define the waist
Best Cuts: Wrap dresses, structured blazers, pencil skirts
Avoid: Boxy oversized shapes

🧵 Pear

Photo Concept: Woman in puff-sleeve blouse and straight-leg trousers
Goal: Add structure on top, streamline bottom
Best Cuts: Boat necks, cropped jackets, wide-leg trousers
Avoid: Low-rise jeans, clingy skirts

🧵 Apple

Photo Concept: Woman in empire waist midi dress and ankle boots
Goal: Elongate torso, draw attention to neckline
Best Cuts: Shift dresses, longline tops, bootcut jeans
Avoid: Belts at the waist or clingy tops

🧵 Rectangle

Photo Concept: Woman in belted coat and flared trousers
Goal: Create waist definition, add shape
Best Cuts: Peplum tops, ruched dresses, fit-and-flare silhouettes
Avoid: Straight tunics with no shape

🧵 Inverted Triangle

Photo Concept: Woman in scoop-neck tank and A-line midi skirt
Goal: Soften shoulders, emphasise hips
Best Cuts: Soft knits, wide-leg trousers, gathered skirts
Avoid: Strong-shouldered blazers, halter tops

🔹 Step 3: Technical Fit Details That Matter

📸 Image Style: Close-up shots of waistbands, seams, rise measurements, tailoring details on real garments.

Fit Element	Why It Matters
Contour Waistband	Prevents gaping at the back
Princess Seams	Add bust shape and drape
Front/Back Rise	Controls fit at the waist and bum
Bias Cut	Follows curves naturally
Inseam	Key for tall or petite fit

🎯 See how Tellar calculates all of this in real time

🔹 Step 4: Example Fit Comparisons

📸 Image Style: Same model in jeans from three brands (e.g., Levi’s, Zara, Good American). Images side-by-side with waist and hip measurements shown.

💬 Example:

“Model wears size UK 16. Waist 82cm, hips 110cm.”

→ Levi’s: Waist fits but hips too tight

→ Zara: Hips OK, waistband gaping

→ Good American: Perfect contour fit

✅ Tellar prevents this problem by matching your exact fit to the right cut, not just the right label.

🔹 Step 5: Brand Suggestions by Shape

📸 Image Style: Flat lay or lifestyle photo of clothing tagged by brand, laid out by body type.

Body Type	Top Brands (with fit notes)
Hourglass	Good American, Reformation, Madewell Curvy
Pear	Levi’s 314, M&S Curve, ASOS Curve
Apple	NYDJ, Elvi, Boden
Rectangle	Mango, COS, H&M (belted cuts)
Inverted Triangle	Zara (bottoms), Abercrombie Curve Love, Reiss skirts

🧠 Find your exact fit in these brands

🔹 Final CTA Section: Real Fit, Not Guesswork

📸 Image Style: Clean lifestyle photo — real woman smiling in well-fitted clothes outdoors or walking confidently.

“I used to buy 3 sizes of everything. Now I use Tellar and just buy once. It fits.”

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