Haikure Size Guide UK: How to Find Your Perfect Fit and What’s Worth Buying

Haikure is one of the most exciting labels reshaping modern denim and minimalist style—combining Italian craftsmanship, sustainable practices, and effortless fits. But if you're shopping for Haikure online in the UK, sizing can feel inconsistent or confusing. Whether you're eyeing their relaxed trousers, sharp tailoring, or iconic jeans, finding your exact size is essential to avoid costly returns.

This pillar guide covers everything you need to know about Haikure sizing, how their fits compare to UK standards, and how Tellar.co.uk helps you find your perfect fit—real-time, across 1,500+ brands.

Who Are Haikure?

Founded in Italy, Haikure blends fashion and eco-consciousness, focusing on organic fabrics, natural dyes, and traceable production. Their name fuses “Haiku” (the Japanese poetic form) with “Nature”, reflecting the brand’s minimalist and sustainable philosophy.

Haikure has become a cult favourite across Europe for its clean denim, oversized silhouettes, and androgynous tailoring. But because they’re an Italian label, UK shoppers often find sizing to be a challenge.

Does Haikure Run Small or Large?

Generally, Haikure runs slightly large, especially in their oversized denim and relaxed trousers. However, some fitted styles—like their cropped jackets and body-skimming dresses—can run true to size or even small.

Here’s a general rule of thumb based on Tellar.co.uk’s database:

Haikure jeans: Oversized or relaxed fits – size down if between sizes.
Structured trousers and tailoring: Runs true to size, but check waist/hip measurements.
Outerwear & jackets: Oversized by design – size down for a more tailored fit.

📌 Tip: Always check your waist and hip measurements in CM or Inches. Sizing in Italian brands like Haikure doesn’t always map neatly onto UK sizing charts.

Why Is Sizing So Inconsistent Across Brands?

Sizing varies globally due to lack of standardisation. A “Medium” in one brand might be a UK 10, while in another, it aligns with a UK 14. Haikure is no exception. They label their jeans by waist in inches (like 25, 26, 27) or use generic S/M/L sizing for other garments—both of which can cause missteps if you’re ordering blind.

That’s exactly why Tellar.co.uk exists.

✅ The Easy Way: Use Tellar.co.uk to Find Your Size in Haikure Instantly

Instead of second-guessing fit guides or cross-checking charts, use Tellar.co.uk to get matched to your correct Haikure size instantly, based on your body measurements or your known size in any other brand.

Tellar’s smart sizing system uses a database of 1,500+ brands and 100,000+ size records to cross-match your shape to real-world brand fits. Haikure is fully supported.

👉 Start here to find your size

How to Get Started with Tellar.co.uk

Getting your best-fitting Haikure size takes less than 2 minutes:

Create a free profile: https://www.tellar.co.uk/create-profile/
Enter 3 measurements: Chest, Waist, and Hips (in CM or Inches)
Or: Select a brand you already own and your size there (e.g. Zara M)
Tellar then matches you to the correct Haikure size
You’ll also get size matches for 1,500+ other brands

🎁 Claim your free measuring tape: Just sign up and we’ll post you one at no cost.

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How Does Haikure Sizing Compare to Zara, H&M or COS?

If you wear a Zara M, you’ll likely wear:

Haikure S in trousers
Haikure XS or S in relaxed denim
Haikure 25–26” if you wear UK 8 jeans

Compared to H&M or COS, Haikure is generally:

More generous in oversized pieces
Tighter in tailored or fitted designs
Longer in leg length—inseams can run to 32”+ even in smaller sizes

📌 Don’t rely on general guesses. Use Tellar’s size-matching tool for precise results based on you.

Best Haikure Pieces Worth Buying (That Fit Well)

Here’s what Tellar users consistently recommend from Haikure’s range:

1. Bethany Wide-Leg Jeans

Ultra-soft and flattering high waist. Best for hourglass and pear shapes.

Fit tip: Size down if between waist sizes.

2. Mara Trousers

A tailored, masculine silhouette that elevates office wear.

Fit tip: Waist is structured—true to size if you measure accurately.

3. Shirts & Shackets (e.g. Georgie Overshirt)

Slouchy, structured, and easy to layer. Ideal for layering or tucking in.

4. Denim Skirts

A-line and midi cuts that flatter most body types. Usually true to size.

What Fabrics Does Haikure Use?

Haikure prioritises organic cotton, recycled fibres, and chemical-free dyeing. Their denim has minimal stretch, so if you're used to elastane-rich jeans (like those from Good American or Paige), expect a more rigid feel.

📌 For body-hugging styles, measure your waist and hips closely and match it via Tellar.co.uk.

Haikure Sizing Chart (General Reference Only)

UK Size	Haikure Size (Labelled)	Waist (cm)	Hips (cm)
UK 6	24–25”	60–63	85–88
UK 8	26”	64–66	89–91
UK 10	27–28”	67–70	92–95
UK 12	29–30”	71–75	96–99
UK 14	31–32”	76–80	100–104

📌 These are approximations. Get your exact match using Tellar’s smart tool instead of guessing.

Want More Brand-Specific Size Help?

Tellar.co.uk also covers:

Isabel Marant sizing
Ganni fit guide
Massimo Dutti UK size conversion
COS vs ARKET comparison

Use our Store Size Lookup to find any brand in seconds.

CTA: Get Started With Tellar.co.uk – It's Free & Easy

No more guesswork, no more returns. Tellar.co.uk is the UK’s leading free sizing tool helping you match your body shape to the perfect size across over 1,500 brands—including Haikure.

✅ Free to use

✅ No affiliate bias

✅ Works with real-world measurement data

✅ Includes hard-to-size brands like Haikure, Rixo, Faithfull, and more

Create your free profile here →

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Final Word: Haikure Fit = Effortless Style (If You Get the Size Right)

Haikure’s modern minimalism works on every silhouette—if you nail the size. Their premium denim and structured pieces are an investment in quality, and using Tellar.co.uk ensures they actually fit you, not just a fit model.

Find your size in 1,500+ brands real-time. It’s free & easy.

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