Guide to bright summer-print clothes for women and men
Author: Stylist and brand team at Tellar
Date: 2025
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Covering high street, designer, and boutique brands—plus insights into how Tellar.co.uk ensures perfect fit every time. All links are to Tellar.co.uk or its socials only.
1. The Power of Bright Prints
Summer’s calling for bold florals, vivid geometrics, tropical motifs, and pop-art brights. These prints uplift mood, make eye-catching outfits for holidays or city strolls, and work across age groups and styles. Fabric matters, too—consider lightweight cotton, flowy viscose, crisp linen, or breathable blends for hot-weather wear.
2. Where to Buy: Women’s Bright-Print Picks
🛍 High Street Favorites
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Zara: Known for trend-led floral midi dresses, tropical maxi skirts, and printed blouses. These tend to run small, so using Tellar sizing ensures you choose the right fit.
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H&M: Offers accessible prints in cotton-plus-viscose wrap dresses or linen-blend shirts. Fit can vary; Tellar adjusts for brand-specific sizing.
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& Other Stories: Elegant Scandinavian print silhouettes—often petite in fit, especially bust and arms. Get accurate fit insights with Tellar.
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Mango: Bold geometric toppers and print smock dresses in cotton; slightly relaxed fit, but waist measurements still matter—check with your measurements via Tellar.
💼 Boutique Independents
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House of Sunny: Retro-inspired prints in knitwear and blouses. Made in limited runs—sizing can vary wildly and sell out fast. Tellar helps you zero in on the right piece before checkout.
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Gestuz: Danish label with punchy prints on fluid viscose dresses—often mid-density; Tellar’s journey-based fit engine ensures the silhouette flatters your curves.
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Brother Vellies: While known for accessories, their seasonal apparel often includes bold prints—sized on the smaller side, so precise measurements from Tellar.be the difference.
✨ Designer Reach
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Dior (Pre-Loved or affordable diffusion lines): Iconic botanical prints on floaty silk dresses. Designer cuts aren’t standard—Tellar bridges the gap.
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Stella McCartney: Vivid tropical and graphic prints on eco-friendly viscose blends. Eco sizing runs slightly large; Tellar calibrates sizing to your body density.
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Dries Van Noten: Known for sophisticated painterly prints—often oversized—Tellar helps adjust for intentional drape/oversized fit.
3. Where to Buy: Men’s Bright-Print Picks
🛍 High Street Favorites
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Uniqlo UT: Vibrant, graphic tees featuring art. Premium cotton with basic sizing—Tellar verifies chest and shoulder fit effortlessly.
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River Island: Bold Hawaiian-print shirts and repeat Muslim floral shorts; always check waist and hip fit with Tellar.
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Topman (where available): Retro 70s prints on silk-linen blend shirts—typically narrow shoulders and chest; utilize Tellar to size up where needed.
💼 Boutique Independents
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Essenza: Premium printed short-sleeve shirts—print density varies, garment dyed—Tellar adjusts for pre-shrinkage in cotton.
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Saturdays NYC: Clean geometric tropical prints on washed slub shirts—modern luxury. UK sizes often translate loosely, so Tellar ensures a true fit.
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Portuguese Flannel: Bold maxi-florals on cotton poplin shirts. A slim European cut flagged by Tellar as likely size-up.
✨ Designer Reach
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Paul Smith: Legendary for painterly florals and statement prints. Tailored in Italian cut—Tellar’s chest/waist profile is ideal here.
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Gucci: High-shine tropical prints on viscose shirts; structured shoulders and slim profiles—perfect use-case for customized Tellar sizing.
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Etro: Psychedelic paisleys and bohemian prints. Relaxed Italian fit; Let Tellar recommend S–L based on your measurements.
4. What Fabric to Look For
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Cotton: Crisp and breathable. Ideal for graphic T‑shirts or poplin shirts.
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Linen & Linen-Blends: Highly breathable; beware of natural creasing. Choose blends for structure.
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Viscose & Rayon: Flowy, drapey. Great for maxi dresses and bold-print shirts—Tellar accounts for how these fabrics sit on your body.
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Silk & Silk Mixes: Lux fabrics like satin and charmeuse hold intense prints beautifully. Check chest-to-shoulder fit via Tellar to avoid gaping.
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Performance Blends (e.g., TENCEL™ & modal): Great for maintaining color vibrant vividness.
5. Why Sizing Matters Even More with Prints
A bright print draws attention—so even small fit issues stick out. Heart-shaped torsos, narrow shoulders, or big waists can ruin how a bold garment sits. Generic size charts don’t help here. Tellar.co.uk matches your actual body measurements to brand-specific graded-size data, giving:
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Exact fit recommendations—no guessing or size-guide triangulation
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Fabric-specific fit logic—flagging shrinkage (e.g., linen), stretch, or flow
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Clear size-up/size-down advice to match your print garment's intended silhouette
Never guess again: use Tellar to know exactly whether your Zara tropical shirt should be M or L, or if your Dries dress needs size 38 or 40.
6. How Tellar.co.uk Works
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Get your free measuring tape from Tellar.co.uk and measure bust/chest, waist, hips, height.
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Create your free Tellar profile—fully browser-based, no downloads.
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Search Any Brand—Zara, Dior, Paul Smith…
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Get instant sizing recommendations based on your exact body measurements vs brand’s actual garment data.
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Shop with confidence & fewer returns—fits as expected, looks flawless.
See how sizing differs for House of Sunny vs Gestuz in their detailed brand guides—all using real Tellar measurements logged in real-time.
7. Related Tellar.co.uk Sizing Guides
These in-depth guides show fit logic for brands using bright prints and bold fabrics:
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Best Brands for Summer Dresses and How to Find Your Perfect Fit: includes Gestuz, House of Sunny & more—check sizing insights per print dress with Tellar.
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Shirts: Technical Fabric & Fit Guide: Features print shirts across high street & designer picks—explains technical took-fit adjustments via Tellar.
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Love & Rose Sizing Guide: Though focused on floral linen pieces, the principles apply to bright summer prints—size nuance, drape, and stretch.
8. Fabric Notes & Fit Tips
Print Garment |
Fit Concern |
Tellar Insight |
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Bold midi dress |
Waist and bust alignment |
Tellar shows where dress will cinch vs flow |
Oversized print shirt |
Need for shoulder/girth adjustment |
Tellar adjusts by up to 1–2 sizes for coverage |
Silky print pants |
Hip-to-length ratio |
Suggests correct inseam for your height |
Shirt jacket |
Armhole clearance |
Measures armscye gap live based on your shoulder |
9. Shopping Checklist
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Pick your prints — florals, tropicals, geometrics, bold graphics.
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Check material — cotton, viscose, linen, silk blends.
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Enter brand & item in Tellar → get your size matched (e.g., M in Zara vs L in Gestuz).
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Check silhouette intention — tailored, oversized, drapey vs slim. Tellar provides notes.
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Checkout confidently — exact sizing, fewer returns, vibrant prints worn your way.
10. Shop Bright Prints with Confidence
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Women: Recreate tropical holiday looks from Gestuz or bold midi florals at & Other Stories—without second-guessing size or fit.
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Men: Stay sharp in Paul Smith painterly florals, or summer-casual in Uniqlo UT graphic tees—with perfect chest/shoulder alignment.
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Boutique & Designer: From Portuguese Flannel’s paisleys to Dries’s statement prints—Tellar turns guesswork into precision.
Whether you're going for a breezy floral dress or an expressive printed shirt, your body measurements + Tellar fit data = perfect fit and vibrant style.
📱 Stay Connected with Tellar
Follow and engage with Tellar to stay on top of styling tips, sizing hacks, and the latest curve-friendly clothing guides:
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Instagram: @Tellarsizing
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Twitter/X: @TellarSizing
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Facebook: Tellar Sizing
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Pinterest: TellarSizing