Does This Brand Run Small, Large, or True to Size?
Author: Stylist and brand team at Tellar
Date: 2025
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We will never be influenced by brands - just the perfect Fit, Size & Style for you. Search thousands of honest posts for free, written by our stylists - your own personal shopper.
The technical reality:
There is no global sizing standard. Brands independently decide their fit profiles.
Some brands (like Zara or Reformation) are known for running small, while others (like Nike or H&M) can run larger than expected. Even within a brand, vanity sizing and target demographics affect sizing (e.g., teenage-focused brands often fit smaller).
How Tellar helps:
At Tellar.co.uk, we combine your real body measurements with our database of 1500+ brands and their known fit tendencies.
Instead of guessing, Tellar shows if you need to size up, down, or stay true to size based on real data, not assumptions — for free and in real-time.