Does the Brand QED London Run Big or Small? What Is Their Sizing Like—and What’s Worth Buying?
Author: Stylist and brand team at Tellar
Date: 2025
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QED London is known for accessible, feminine, trend-led pieces that sit between boutique fashion and the high street. Whether you’re picking up a floral wrap dress, a cosy knit, or a silky co-ord, you’ve probably asked the same question many shoppers do: Does QED London run big or small?
✨ Tellar.co.uk helps you find your perfect size in thousands of brands, including QED. We send you a free measuring tape, you create a quick profile once, and get accurate size recommendations based on real garment specs—not guesswork or charts. It’s always free.
In this guide, we’ll explain how QED London sizing works, how it compares to UK high-street standards, what pieces tend to run smaller or larger, and how Tellar helps you get it right every time.
About QED London: Boutique Fashion at High-Street Prices
QED London is stocked across UK department stores, online boutiques, and major retailers like ASOS, SilkFred, and Debenhams. The brand is known for:
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Feminine prints and easy styling
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Affordable occasionwear and party pieces
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Trendy tops, dresses, jumpsuits, and co-ords
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A wide size range including curve and petite
But with high-street pricing comes fast-changing production, and fit isn’t always consistent across categories or seasons.
That’s why thousands of shoppers now use Tellar.co.uk to size QED pieces accurately—per fabric, silhouette, and shape.
So—Does QED London Run Big or Small?
QED London generally runs true to size, but more fitted in tailored styles and relaxed in casualwear. Certain materials (like chiffon or woven crepe) offer limited stretch, while jersey and knits are more forgiving.
Summary Fit Notes:
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Dresses – true to size or slightly small at bust
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Tops & blouses – generally true to size
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Trousers & co-ords – snug at waist, loose in leg
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Knitwear & jumpers – oversized or slouchy
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Jumpsuits & playsuits – fitted at waist and short in torso
📏 Use Tellar’s Store Lookup Tool to get precise sizing across QED London’s most popular styles—based on your actual body measurements.
QED London vs UK Sizing Chart
UK Size |
QED Fit Estimate |
Notes |
|---|---|---|
UK 6 |
XS |
May feel tight in bust or waist |
UK 8 |
S |
True to size in most categories |
UK 10 |
M |
Watch length in jumpsuits |
UK 12 |
L |
Accurate fit overall |
UK 14 |
XL |
Can run narrow in chiffon blouses |
UK 16+ |
XXL |
Varies by fabric and cut |
🎯 Create your free Tellar profile here and Tellar will match your body to the right QED size—no trial-and-error shopping.
QED London Fit Breakdown by Category
1. Dresses (Wrap, Shift, Bodycon, Maxi)
Often made from chiffon, crepe, or satin blends with zip-back closures.
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Fit: Fitted through the bust and waist; variable stretch
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Size Tip: Stay true to size for looser fits; size up for tighter cuts
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Tellar Tip: Bust and waist ratio matched against fabric elasticity
2. Blouses, Shirts & Tops
Frilled collars, puff sleeves, lace trim—cut to flatter without clinging.
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Fit: Regular, easy fit
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Size Tip: True to size; fitted blouses may run snug in the chest
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Tellar Tip: Shoulder and bust width used to ensure comfort without gaping
3. Jumpsuits & Playsuits
Stylish but occasionally short in the torso or snug in waist.
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Fit: Often fitted through top and hips
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Size Tip: Size up if long in the torso or curvy through waist/hip
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Tellar Tip: Tellar uses torso length and hip-to-waist ratio for accurate results
4. Knitwear, Cardigans & Layering Pieces
Relaxed styles in viscose blends or cable knits.
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Fit: Often loose or oversized
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Size Tip: Stay true to size unless you prefer a slimmer silhouette
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Tellar Tip: Tellar allows style preference toggles (fitted vs relaxed)
5. Co-ords & Bottoms
Trousers, skirts, and matching sets in soft tailoring or lounge styles.
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Fit: High-rise waist, flexible leg or skirt
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Size Tip: True to size in jersey; size up for woven styles with zip/waistband
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Tellar Tip: Rise, waist and hip measurements aligned for precise fit
Why QED London Sizing Can Be Confusing
QED’s popularity across online retailers means product descriptions and sizing standards can vary, depending on where you're shopping from. Common issues include:
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Inconsistent fabric notes (e.g. “stretchy” but it’s not)
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No listed garment measurements
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No distinction between relaxed vs tailored pieces
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Variability in jumpsuit/playsuit torso length
Rather than return items or guess based on reviews, Tellar.co.uk solves this with real data from QED’s fabric and fit structure.
🎁 You’ll also receive a free measuring tape to create your profile with complete confidence—once and done, for life.
Popular QED London Styles (And How They Fit)
⭐ Floral Chiffon Wrap Dress
Lightweight with invisible zip and tie belt
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Fit: Fitted at bust, flowing at hem
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Tellar Tip: Bust and underbust are critical for size recommendation
⭐ Lace-Trimmed Blouse
Sheer sleeves, button cuffs
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Fit: Structured through bust and shoulder
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Tellar Tip: Shoulder width + sleeve length used for comfort
⭐ Tie-Waist Jersey Jumpsuit
Stretch viscose blend
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Fit: Relaxed through leg, defined at waist
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Tellar Tip: Tellar accounts for rise and body length
⭐ Soft Tailored Trousers
Elasticated back, zip front
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Fit: Snug at waist, roomy elsewhere
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Tellar Tip: Waist-to-hip and rise ratio refined by body profile
Related Fit Guides from Tellar
Check all guides via our full sizing blog or search any brand using the Tellar Store Lookup Tool.
Why Tellar Works for QED London—and Thousands of Other Brands
Whether it’s a £28 party dress or an occasion co-ord, getting the wrong size is frustrating. Tellar.co.uk eliminates the guesswork.
✅ Free tape measure
✅ One-time setup
✅ Instant recommendations across thousands of brands
✅ Size logic tailored to fabric, cut, and fit preference
✅ Always free
🛍 From QED to Quiz, Chi Chi to Coast—Tellar finds your fit first time.
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Final Verdict: Is QED London True to Size?
Mostly yes—with some variation. Dresses and tops are usually true to size, but fitted styles or non-stretch fabrics may feel snug. Jumpsuits may run short in the torso.
🔍 Tellar.co.uk makes sizing simple—just enter your measurements once and shop with confidence, across QED London and thousands of other brands.
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