Masai Clothing Company, the Danish womenswear label, is beloved for its relaxed silhouettes, flowing fabrics, and effortless Scandi-chic style. It’s especially popular among women seeking comfort, style, and body-friendly fits. But Masai’s distinctive aesthetic also raises one frequent question: Does it run big or small—and how do you find your best fit?

At Tellar.co.uk, we’ve analysed every single Masai product fit and size chart, and matched it to your real body measurements. You’ll receive a free measuring tape, access to your size across 1,500+ brands, and a quick one-time setup. It’s always free to use—no catches. So you never need to check a size chart again!

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🧵 What Defines Masai’s Sizing Philosophy?

Masai takes a unique approach to fashion by prioritising fit, comfort, and flow over traditional tailoring. Their designs fall into specific shape categories—like bias, A-shape, straight, and oversized—rather than tight-fitted bodycon styling. These shapes are intended to enhance freedom of movement and body confidence, but they can make online sizing less predictable.

To make things trickier, Masai uses EU sizing, and many UK shoppers struggle to convert or interpret fit when ordering online.

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📏 So, Does Masai Run Big or Small?

In general, Masai clothing runs slightly large—intentionally.
Most garments are designed to drape and move, not cling. If you like a closer fit or are between sizes, you may want to size down in certain styles.

That said, not all cuts are oversized. Let’s explore how sizing works across Masai’s shape categories.

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👗 Understanding Masai’s Key Fit Types

1. A-Shape

• Wider at the hem, narrower at the bust.

• Perfect for pear-shaped bodies or those who prefer a relaxed lower-body fit.

• Runs slightly large in the hips—consider your bust size for accuracy.

2. Straight Shape

• Consistent width from bust to hem.

• Roomy throughout but doesn’t flare.

• Often generous—size down if you prefer definition.

3. Oversize Shape

• Designed to be loose-fitting throughout.

• Some customers size down by one or even two sizes for a neater silhouette.

4. Bias Cut

• Designed to skim the body with gentle stretch.

• Closer fit than other Masai styles, but still forgiving.

5. Shaped Fit

• Slightly tailored at the waist with soft structure.

• True to size for most, but may feel snug at bust if you’re curvy.

🔍 Use our free Masai size finder to check your exact fit

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📊 UK to EU Size Conversion for Masai

Still not sure? Tellar.co.uk calculates your precise Masai size by bust, waist, and hip—no conversions needed.

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🛍️ Best Masai Pieces to Buy (and How They Fit)

Masai is especially popular for its seasonless staples that transition well across climates, ages, and body shapes. Here’s what to look for:

1. Tunics & Long Tops

• One of Masai’s strongest categories.

• Often cut in A-shape or straight fit.

• Designed to be layered over trousers or leggings.

• Size down for a sleeker silhouette.

2. Dresses

• Known for their breezy cuts and artful prints.

• A-shape and bias dresses are the most flattering and size-flexible.

• Hemlines can run long—check product length if you’re petite.

👉 Explore dress sizing tips across brands here

3. Wide-Leg Trousers

• Designed to sit comfortably at the waist with an elastic or soft waistband.

• Fabrics like viscose or lyocell flow rather than cling.

• Some customers find the waistband sits high—use waist measurement, not hips.

4. Jackets & Coats

• Often unstructured and generous in fit.

• Shaped or straight fits offer more definition.

• Go with your regular size unless you want a closer, tailored effect.

5. Knitwear

• Soft layering knits tend to run large.

• Great for layering over shirts—size down if you want a neater drape.

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🔁 Other Brands Like Masai – And How They Fit

Love Masai’s relaxed Scandinavian style? You might also enjoy:

• Eileen Fisher sizing guide →

• Finery: does it run true to size? →

• Ghost sizing explained →

• Thought Clothing: flowy styles, but what’s the fit? →

• Our full guide to sizing for loose-fit brands →

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🧠 Why Standard Size Charts Don’t Work for Masai

Masai doesn’t do “standard” fashion sizing. Their shape-first approach means:

• A size EU 40 could fit a UK 12 or a UK 16, depending on the garment’s design.

• The same customer might wear two different sizes across styles.

• Traditional size charts don’t account for the cut of the garment—just the label.

That’s why Tellar.co.uk is your go-to tool:

• We’ve analysed the real measurements of all Masai’s fit types.

• We match those fits to your actual body data.

• No guesswork. No conversions. Just answers.

🎯 Create your free sizing profile here
📏 Or go straight to the Masai size matcher

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📣 Stay Connected with Tellar.co.uk

Want weekly updates on how other flowy-fit brands compare? Or alerts when we drop new brand sizing guides?

Follow us here:
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💬 Final Thoughts: Is Masai Sizing Consistent?

Masai is all about feel-good fashion, not figure-hugging silhouettes. But that makes sizing more nuanced—because it’s no longer just about “does it fit?” but “how does it fit?”

With Tellar.co.uk, you’ll know instantly:

• Which size works for you

• Which shapes suit your body

• And which styles to size down (or up) in

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✅ Why Use Tellar for Masai?

• We’ve analysed every Masai silhouette by fit type

• You get a free measuring tape

• One-time setup matches you to 1,500+ brands

• Always free, no catches

• So you never need to check a size chart again

🎯 Start now and get your size in seconds
🧵 See your Masai size instantly

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“Find your size in 1,500+ brands real-time. It’s free & easy.”
🔗 Get started today at Tellar.co.uk

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