Does the Brand Imperial Fashion Run Big or Small? What Is Their Sizing Like, and What’s Worth Buying?

A Modern Italian Favourite with Global Appeal

Imperial Fashion is one of Italy’s most recognised fast-contemporary brands, celebrated for trend-forward styling, bold silhouettes, and distinctive flair. Whether you’re browsing their oversized blazers, edgy dresses, or slick co-ords, one question keeps coming up: does Imperial Fashion run big, small, or true to size?

📏 At Tellar.co.uk, we’ve analysed every single brand’s size data—including Imperial Fashion—and match it to your measurements perfectly. Set up once, access your best size in 1,500+ brands anytime, and never check a size chart again. It’s always free to use, with no catches, and includes a free measuring tape if you need one!

About Imperial Fashion: What Makes It Unique?

Founded in Bologna in the 1970s, Imperial Fashion blends premium Italian craftsmanship with the pace of streetwear-led fashion. They release fresh collections continuously, offering women’s and men’s clothing that balances bold statements with clean tailoring. Popular across Europe and Asia, the brand is stocked by global boutiques and multi-brand retailers like ASOS, Zalando and Yoox.

Imperial’s signature? Boxy, fashion-forward silhouettes with unexpected cuts—and that’s where sizing can be tricky. Many buyers find the fit unique compared to British high street or US brands.

How Does Imperial Fashion Fit? (Spoiler: It Depends on the Item)

Imperial generally runs slightly small, especially in tailored or body-hugging styles, though oversized garments are deliberately loose by design. Their size guide typically uses EU sizing (e.g. 36, 38, 40), which many UK shoppers find confusing.

Here’s a breakdown by category:

🧥 Blazers and Outerwear

Fit: Structured shoulders and slim arms.
Sizing: Runs half a size small. Best to size up if between sizes.
Tellar Tip: Use Tellar.co.uk’s size lookup tool to confirm your exact match—especially for statement coats and jackets.

👗 Dresses and Skirts

Fit: Often close-fitting with side zips and minimal stretch.
Sizing: Comes up small, especially on the bust and hips.
Tellar Tip: Size up for comfort or use Tellar’s free tool to compare to a known brand you wear.

👚 Tops and Knitwear

Fit: More generous, especially in oversized cuts.
Sizing: True to size or intentionally loose.
Tellar Tip: Choose based on your usual UK size unless layering.

👖 Trousers and Co-ords

Fit: Slim waist and narrow leg openings.
Sizing: Can feel tight on the waist—especially non-elastic styles.
Tellar Tip: Use Tellar’s brand-matching tool to match from brands like Zara or Mango.

Why Is Imperial Fashion’s Sizing Confusing?

There are three big reasons:

EU sizing system: Unlike the UK’s 8, 10, 12 model, EU sizes (e.g. 36, 38) don’t always translate consistently.
Fast-fashion variability: Since Imperial updates styles rapidly, different cuts and collections can vary.
Body-specific fit: The brand often cuts to a narrower Mediterranean frame, especially in hips and shoulders.

This is exactly why Tellar.co.uk exists. With one quick setup, you’ll get size matches based on your actual measurements—or even a size you wear in another brand—so you never have to second-guess or consult a confusing size chart again.

What to Buy from Imperial Fashion?

⭐ 1. Power Blazers

These are standout pieces from the brand. From pastel tones to pinstripes, Imperial’s blazers are cut to flatter and elevate any look. They often feature strong shoulder lines and narrow sleeves—great for a statement outfit, but you may need to size up.

⭐ 2. Co-ords and Matching Sets

One of the brand’s top-selling categories. Whether it’s a cropped blazer and high-waist trouser combo or knit twinsets, these are must-haves for fashion lovers. Be mindful that bottoms can run snug.

⭐ 3. Statement Dresses

Bold prints, mesh panels, or ruched details are common across their dresses. These are body-conscious and tend to run small at the bust and waist, so a size up is often ideal.

⭐ 4. Casual Tops and Oversized Shirts

This is where Imperial shines for comfort. These tend to be true to size and forgiving if you prefer a relaxed, fashion-forward look.

Real Customer Feedback on Imperial Sizing

“The jacket was beautiful but came up too tight in the arms—had to exchange for a bigger size.”
“Love the co-ord I ordered. Trousers were snug though, definitely size up.”
“Dresses run small on the bust. Size 10 in Zara fits me perfectly, but needed a 42 in Imperial.”

You can avoid all the trial and error by using Tellar.co.uk’s personalised fit tool. Whether you know your measurements or just a size you wear in Zara, Mango, or H&M—Tellar instantly matches you to Imperial’s sizing.

How Tellar.co.uk Solves Fashion Sizing Once and for All

Sizing doesn’t have to be hard. Tellar has done the work of analysing over 1,500 brands, including Imperial Fashion, to provide:

🔹 Exact fit based on body or brand comparison
🔹 Real-time results—see your best size in seconds
🔹 Multi-brand conversion (UK, EU, US, IT, more)
🔹 One-time setup that works across every store
🔹 A free tape measure, shipped to you if you need it

Create your free Tellar profile now
🎯 It’s free, fast, and accurate—no catches, no gimmicks.

Final Verdict: Does Imperial Fashion Run Big or Small?

Overall, Imperial runs slightly small—particularly in dresses, trousers, and structured jackets. Knitwear and tops are truer to size. If you love the style but aren’t sure what to buy, start with a relaxed top or oversized shirt to get a feel for the brand.

Best practice? Use Tellar.co.uk and remove all guesswork. Whether you shop Imperial or any of the 1,500+ other brands we support, you’ll know your exact match in under 30 seconds.

CTA: Skip the Returns. Get the Right Fit First Time.

At Tellar.co.uk, we’ve built the UK’s leading sizing tool to save you time, stress, and money. Whether you’re shopping for Imperial, Zara, Massimo Dutti, or any other brand—we’ve got you covered.

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