Does the Brand iBlues Run Big or Small, What Is Their Sizing Like?
Author: Stylist and brand team at Tellar
Date: 2025
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iBlues is an Italian fashion label that fuses playful femininity with elegant tailoring. Known for its romantic silhouettes, refined detailing, and modern cuts, iBlues has built a loyal following across Europe and the UK. But when it comes to sizing, many UK shoppers are left wondering: Does iBlues run big or small? And how can you get the right fit first time?
At Tellar.co.uk, we’ve analysed every single brand’s sizing data—including iBlues—so you don’t have to. With a free measuring tape, a one-time quick setup, and access to 1,500+ brands, you’ll get the right size instantly—no catches, always free to use.Never check a size chart again → Create your profile now
Who Are iBlues?
iBlues is a sub-label of the Max Mara Fashion Group, offering a younger, more accessible spin on Italian luxury. With its origins in knitwear, iBlues now produces full ready-to-wear collections, including:
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Statement coats and outerwear
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Fluid dresses and co-ords
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Tailored separates with a playful edge
The brand strikes a balance between elegant Italian design and trend-led detailing—think puff sleeves, belted coats, and pretty pastels.
But like many European brands, iBlues uses EU sizing, which often feels inconsistent to UK customers. The fit can vary significantly depending on the piece.
Does iBlues Run Big or Small?
Short answer:iBlues generally runs small, particularly in more tailored garments like jackets, trousers, and dresses.
Longer answer:Because iBlues uses a slimmer Italian cut, many UK shoppers find that their usual UK size translates to an iBlues piece that feels tight across the chest, waist, or hips—especially in woven or structured styles.
General Sizing Notes:
iBlues Size (EU) | Approx. UK Size | Fit Feedback |
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38 | UK 6 | Very fitted |
40 | UK 8 | Fitted |
42 | UK 10 | Slightly snug |
44 | UK 12 | True to size (on slim figures) |
46 | UK 14 | Best for curvier builds |
Still unsure? Use the Tellar.co.uk Size Lookup Tool to convert your actual measurements into the most accurate iBlues size for your body.
Fit Breakdown by Category
1. Tailored Jackets & Coats
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Fit: Slim through the shoulders and sleeves.
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Tip: Size up if layering or if you have broad shoulders.
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Example Piece: iBlues Gala Coat – double-breasted and slightly cropped, known for running small.
2. Trousers & Tailored Bottoms
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Fit: Slim through hips and waist.
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Tip: Choose one size up from your usual UK size.
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Warning: Italian brands often prioritise aesthetics over stretch.
3. Dresses
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Fit: Structured dresses (with lining or darts) run small; jersey dresses more forgiving.
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Tip: For fitted styles, Tellar.co.uk can recommend the best size by analysing both waist and bust ratios.
4. Tops & Knitwear
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Fit: Slightly cropped, narrow through shoulders.
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Tip: True to size for UK 6–10; size up from 12+.
5. Skirts
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Fit: Pencil skirts run tight; A-line styles more forgiving.
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Tip: Measure both your natural waist and hips before buying.
How iBlues Compares to UK High Street Sizing
Wondering how iBlues stacks up against other brands? Here’s how it compares:
Brand | Comparison to iBlues |
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Zara | Slightly looser |
Reiss | Similar but iBlues is more tailored |
H&M | H&M is roomier |
Hobbs | Hobbs runs larger |
Mango | Mango fits more generously |
To browse more brand comparisons like this, check out these useful Tellar articles:
Most Popular iBlues Pieces to Invest In
Whether you're refreshing your wardrobe or adding a statement piece, here’s what customers love from iBlues.
✦ The Gala or Gem Coat
Elegant belted silhouettes in bold colours—perfect for transitional seasons. These coats often run small in the sleeves and chest.Tip: Order one size up for comfort.
✦ Fitted Knitwear
Soft and lightweight jumpers and cardigans, ideal for layering.Tip: Choose your normal size if you're a UK 6–10; size up otherwise.
✦ Chic Printed Dresses
Known for their feminine cuts and flattering patterns, these work well from desk to dinner.Tip: Consider sizing up in woven materials with no stretch.
✦ Tailored Trousers
Slim-fit cigarette and cropped styles, perfect for smart-casual dressing.Tip: Check your waist and hip measurement on Tellar.co.uk before buying.
Why You Should Never Rely on Size Charts Again
Brand size charts can be misleading—they don’t account for body shape, cut, or fabric stretch. That’s where Tellar.co.uk steps in.
We’ve already matched iBlues sizing to actual human measurements using real data.
Why it works:
✅ One quick setup – measure once and save your profile✅ Match to 1,500+ brands – no guesswork✅ Always free to use – with zero catches✅ Includes a free measuring tape so you get it right✅ Works for every major UK and global brand
More Sizing Guides You’ll Love
Curious about other luxury or European sizing quirks? Here are more expert fit breakdowns:
Explore the full Brand Sizing Guide Library for detailed posts on everything from Zara to Ghost.
Connect With Tellar
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Final Word: Is iBlues Worth the Fit Hassle?
Absolutely—if you use the right sizing tool. iBlues combines refined Italian tailoring with trend-aware design. But its sizing is not built around the UK market, so going by your usual UK size is risky.
Get the most out of your iBlues purchase by using Tellar.co.uk to match your real measurements to their actual fit data.
Get Your iBlues Size in Seconds
🎯 Want to know your exact iBlues size based on your chest, waist and hip?
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