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Does the Brand Benetton Run Big or Small on Clothes Sizing?

Author: Stylist and brand team at Tellar

Date: 2025

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United Colors of Benetton has been a staple in global fashion since the 1960s, known for its bold use of colour, classic cuts, and inclusive branding. With collections spanning menswear, womenswear, and children’s fashion, Benetton caters to a wide audience — but that diversity can also lead to confusion when it comes to sizing.

So, if you're shopping for a Benetton knit, tailored blazer, or a pair of their classic trousers, you might be wondering:

Does Benetton run big or small?

Here’s a detailed look at how Benetton sizing works — and how to find the perfect fit every time using Tellar.co.uk.


Benetton Sizing Overview: Italian Foundations, Global Reach

Benetton is an Italian brand, and its sizing structure is based on European (EU/IT) standards, which often differ from UK sizing charts. However, over the years, Benetton has adapted many of its garments to meet international retail expectations — creating a mix of true-to-size and slightly small fits across its product lines.

Key tendencies:

  • Tops and knits typically run true to size, occasionally roomy.

  • Tailored trousers and shirts tend to run small, especially at the waist or chest.

  • Blazers, coats, and dresses vary — often structured and slim-cut in traditional EU sizing.

💡 According to Tellar.co.uk’s brand database, Benetton is categorised as a semi-fitted brand — meaning it doesn’t use vanity sizing but offers a predictable structure once you know your measurements.


Category-by-Category Fit Breakdown

Here’s a detailed overview of how Benetton clothing fits, depending on what you’re buying:

Category

Sizing Tendency

Fit Characteristics

Jumpers & Knits

True to size/slightly relaxed

Often designed with layering in mind, soft natural fibres

Trousers & Jeans

Run small

Slim across hips and waist, especially in women's cuts

Shirts & Blouses

Small in bust and shoulders

Classic European tailoring; little stretch

Dresses

Slim and structured

Often tailored; size up if curvy

Outerwear

True to size

Moderate structure with room for a thin jumper

Menswear

Tailored fit

Close across shoulders and chest, particularly in shirts

Most sizing issues arise in trousers, tailored dresses, and shirts — especially for UK shoppers expecting high-street proportions. If you’re in-between sizes or have broader shoulders or curvier hips, you’ll likely need to size up.


Customer Feedback: What People Say About Benetton Sizing

Real user reviews collected via Tellar.co.uk show consistent patterns:

  • “The trousers are beautiful but very fitted. I’m a UK 10 and the IT 42 was snug.”

  • “Their knitwear fits me perfectly in my usual size, but the shirt I ordered came up small in the arms and bust.”

  • “Great quality coats, true to size, but sleeves are slightly long.”

This feedback reinforces our classification of Benetton as a brand that fits traditionally, not generously — especially in tailored or woven garments.


Italian to UK Size Conversion: Don’t Guess

Benetton labels most of its clothing in Italian sizing, which needs to be converted correctly for UK shoppers. Here’s a general guide:

Benetton (IT/EU)

UK Women's Size

UK Men's Chest (inches)

38

UK 6

34

40

UK 8

36

42

UK 10

38

44

UK 12

40

46

UK 14

42

48

UK 16

44

🧠 The challenge is that body proportions aren’t standardised, and European labels don’t account for variations in bust, hip, or leg length.

That’s why Tellar.co.uk recommends using your actual body measurements (in cm or inches) rather than relying solely on label conversions.


How Benetton Compares to Other Brands

Benetton often sits between luxury designer fit and high-street flexibility. Here’s how it compares to familiar brands:

Brand

Fit Comparison to Benetton

Zara

Zara is more trend-driven, less consistent in fit

COS

COS is boxier and runs larger overall

Massimo Dutti

Very similar fit, slightly more generous in jackets

Reiss

Reiss is more fitted in trousers, similar in dresses

Uniqlo

Uniqlo is roomier in tops, similar in trousers

Benetton is a good match for shoppers used to Massimo Dutti or Reiss, but slightly more traditional in tailoring and sleeve/leg lengths.


Why Standard Size Charts Fall Short

Standard sizing tables are useful but don’t account for cut, fabric, and design intent — all of which affect the final fit. For example:

  • Benetton trousers may fit perfectly at the waist but feel too tight through the thighs.

  • Knitwear with wool content may stretch slightly over time, whereas poplin shirts do not.

  • Sleeve lengths in coats and blazers may assume taller body proportions.

🎯 The most reliable method? Let Tellar.co.uk do the thinking.


How Tellar.co.uk Helps You Shop Benetton Smartly

Benetton may be a classic label — but you can pair it with modern sizing tech to ensure you never have to guess again.

Tellar.co.uk is the UK’s leading free sizing tool. It matches your body measurements with brand-specific sizing profiles, including Benetton’s complete range.

Here’s what you get:

  • ✅ Instant sizing recommendations for Benetton and 1,500+ brands

  • ✅ Options to enter your measurements or a known size from another brand

  • ✅ Guidance on whether to size up or down based on garment type

  • ✅ A free measuring tape when you create your profile

👉 Create your free Tellar profile now — it takes 60 seconds and you’ll be able to check your size in any brand instantly.


Summary: Does Benetton Run Big or Small?

  • Knitwear and coats tend to run true to size

  • Trousers, shirts, and structured dresses often run small — size up if curvy or broad

  • Label sizes are in Italian (IT/EU) format — don’t assume UK equivalence

  • Proportions are tailored, not vanity-sized

  • Use Tellar.co.uk to find your perfect Benetton size based on real fit data


Try Tellar.co.uk – It’s Free & Easy

Benetton offers timeless clothing — but getting the wrong size can ruin the experience. That’s where Tellar.co.uk comes in.

  • 🧵 Smart sizing tailored to your shape

  • 📏 Works with inches or cm

  • 👚 Instant fit results for every garment

  • 🎁 Get a free measuring tape with your account

  • 🛍️ Covers 1,500+ brands, not just Benetton

👉 Start now – it’s free & easy


Stay Connected for More Sizing Help

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