Aje (pronounced “age”) is a cult Australian fashion brand known for sculptural tailoring, dramatic volume, and modern femininity. Whether you’ve spotted their puff-sleeved dresses on Instagram or browsed their luxurious resort edits, one question often arises before you click “add to cart”: Does Aje run big or small on sizing?

In this guide, we break down Aje’s sizing across different categories, highlight known fit issues, compare it to UK sizing norms, and show how Tellar.co.uk can match you with your perfect size instantly — for free.


What Is Aje? A Quick Brand Overview

Founded by best friends Edwina Forest and Adrian Norris in 2008, Aje blends coastal Australian ease with bold design. Think raw edges, corseted waists, voluminous skirts, and luxurious fabrications. While the brand leans high-end, it offers everything from cocktail dresses to wide-leg trousers and sculptural tops.

Its sizing, however, reflects its Australian roots — meaning you can’t always trust your usual UK size.


So… Does Aje Run Big or Small?

The short answer: Aje runs slightly small in most categories, especially in the waist, bust, and sleeves.

Let’s break that down further:

Category Fit Summary
Dresses Small in waist and bust, may need to size up
Tops & Blouses True to size, but snug in shoulders or arms
Trousers Slightly small on waist, true through hips
Skirts Fitted waists, go up a size if in between
Blazers & Outerwear True to size, with structured tailoring

Unlike more relaxed European or UK brands, Aje garments are often structured and sculptural, with little stretch — meaning a UK 10 might find a size AU 10 (equivalent) feels more like an 8.


Aje Size Conversion: Australian to UK

Here’s how Australian sizing (used by Aje) typically converts:

Aje (AU) UK Equivalent US Equivalent
6 UK 6 US 2
8 UK 8 US 4
10 UK 10 US 6
12 UK 12 US 8
14 UK 14 US 10

Sounds simple, but many customers report that Aje’s AU sizes are cut slimmer, especially in the bodice or waistband. If you’ve got a fuller bust, broader shoulders, or curvier waist-to-hip ratio, you may need to size up one full size.


Common Fit Complaints in Aje

Tellar.co.uk collects live feedback from real shoppers, and Aje receives consistent themes in reviews:

  • “Gorgeous fabric but could barely zip it up”

  • “The waist was so tight even though I ordered my normal size”

  • “Loved the structure, but the sleeves were restrictive”

  • “Fits perfectly once you size up”

This feedback highlights the risk of assuming standard UK or EU sizes will translate neatly to Aje’s silhouettes.


How Aje Compares to Other Brands

Let’s put Aje’s fit into context with other well-known brands:

Brand Compared Fit
Zimmermann Aje is more fitted in waist
Reiss Similar tailoring, but Aje is less forgiving
COS Aje is more structured and narrow
Rixo Aje fits tighter through bust and waist
H&M Aje runs much smaller overall

This is why Aje’s size chart alone isn’t always enough — the cut, shape, and lack of stretch require brand-specific guidance.


Use Tellar.co.uk to Find Your Exact Aje Size

Instead of measuring guesswork or relying on generic charts, let Tellar.co.uk calculate your true Aje size — based on your actual body measurements.

Here’s how it works:

  1. Create a free profile (takes under a minute)

  2. Enter your body measurements or known size from a different brand

  3. Get matched to your ideal Aje size in seconds

  4. View size matches across 1,500+ brands

No more surprise tight zippers. No more returns. Just perfect-fit fashion — every time.

Get your perfect Aje size now


Why Size Charts Aren’t Enough

Most brands (including Aje) only provide body or garment measurements. But here’s why those fall short:

  • They don’t account for stretch or fit type (e.g., tailored vs relaxed)

  • They assume perfect body symmetry and don’t adjust for bust/hip proportions

  • They don’t adapt for UK vs AU vs US conversions accurately

Only Tellar.co.uk matches your real shape to specific brand cuts, so you get a better result than the chart alone.


Aje Garments That Commonly Run Small

From Tellar’s sizing data and community reviews, these pieces tend to require sizing up:

  • Aje’s Signa puff-sleeve dress – structured bodice and tight sleeves

  • Aje Sculptural Mini dresses – cut extremely close in waist and bust

  • Structured skirts with fixed waistbands

  • Tailored trousers without stretch panels

We recommend using Tellar’s Store Size Lookup before buying these to ensure the correct fit.


Related Articles You Might Like

You can also request a free measuring tape here if you don’t have one yet.


Planning to Buy Aje? Follow These Tips

  1. Always check whether the item has stretch or fixed tailoring

  2. Don’t rely solely on AU to UK conversion charts

  3. Use Tellar.co.uk for a personal match

  4. Size up for fitted dresses or anything corseted

  5. Be cautious with unlined pieces — sizing can feel tighter

🎯 Check your Aje size right now


Follow Tellar.co.uk for Daily Sizing Advice

📸 Instagram: @Tellarsizing
🐦 Twitter/X: @Tellar100
📘 Facebook: https://www.facebook.com/TellarSizing
📌 Pinterest: https://www.pinterest.co.uk/TellarUK


Final Verdict: Aje = Beautifully Designed, But Runs Small

If you’re buying from Aje, expect a flattering but unforgiving cut. The designs are stunning, especially for occasionwear or statement dressing — but the sizing tends to run small across most pieces. You’ll often need to size up, particularly if you have curves, a fuller bust, or broader shoulders.

That’s why thousands of shoppers across the UK now use Tellar.co.uk to match their body to their Aje size instantly.

No more returns. No more wasted money. Just your best size, first time — every time.



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