Clothing Sizes Are Broken. Tellar.co.uk Fixes Them.
Despite decades of progress in fashion retail, one issue continues to undermine the customer experience: size inconsistency across brands. A UK size 12 in one retailer may be a size 8 or 16 in another. The cause? A complete lack of standardisation, compounded by brand-specific sizing models and widespread vanity sizing.
For consumers, this means confusion, delayed purchases, and frequent returns — which now account for over 60% of fashion e-commerce returns.
At Tellar.co.uk, we’ve built a solution.
A free, consumer-first sizing tool that delivers accurate, brand-specific recommendations in real time — across 1,500+ womenswear and menswear brands.
✅ One-time setup: Enter your three core measurements (chest, waist, hips)
✅ Instant results: See your exact size for any supported brand
✅ Consistent experience: No more size charts, guesswork, or duplicate orders
Tellar.co.uk is fully independent — not tied to any retailer — and designed to empower the end user with precision, convenience, and clarity.
Whether shopping at Reiss, Zara, Mango, COS, or ASOS, Tellar ensures you always know your correct size before you buy.
🔗 Create your free profile
🔗 Already know your size in one brand? Start here
Why it matters:
– Reduces costly returns
– Accelerates decision-making
– Improves customer satisfaction
– Supports more sustainable consumption
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Tellar.co.uk
The UK’s Leading Sizing Tool. One profile. 1,500+ brands. Real-time answers.