Brands Like Zara But Less Well Known: Affordable Fashion Alternatives with Similar Style

Zara is a global fashion staple known for trend-forward collections, high street accessibility, and relatively affordable prices. But for style-savvy shoppers looking to branch out, there are several lesser-known labels offering the same chic silhouettes, quality-for-price value, and style breadth—without the crowd.

This guide breaks down brands that mirror Zara’s signature approach to fashion: elevated basics, runway-inspired looks, frequent new collections, and prices that won’t break the bank. From UK-based labels to emerging global players, these alternatives deserve a place on your radar.

1. & Other Stories

Owned by the same parent company as H&M, & Other Stories offers a slightly more polished, grown-up take on Zara’s aesthetic. Think classic tailoring, soft neutrals, trend-led dresses, and Scandi-inspired accessories. Their sizing runs true to UK standards, and quality tends to outperform price point expectations.

Price Range: £25–£130
Best For: Tailored outerwear, silky dresses, workwear with edge
Similar To: Zara’s Studio or Premium lines

2. Arket

Another H&M Group label, Arket delivers modern essentials with a clean, minimal aesthetic—less trend-chasing, more timeless. If you love Zara’s neutrals and structured silhouettes, Arket offers pared-back versions in better-quality fabrics. They also disclose material origin and sustainability scores.

Price Range: £35–£150
Best For: Capsule wardrobe basics, wool coats, tailored separates
Fit: Tends to run slightly large compared to Zara

Explore more in the Ultimate Clothing Sizing Guide

3. Mango

While better known than others on this list, Mango often gets overlooked. It balances feminine tailoring and trend-led pieces in a way that directly rivals Zara. Their outerwear and dress collections are particularly competitive, and sizing is nearly identical to Zara’s across most categories.

Price Range: £20–£160
Best For: Seasonal trend drops, suiting, handbags
Fit Tip: More consistent sizing than Zara’s frequent cut discrepancies

Compare sizing with Finding Your Clothes Size: The Ultimate Guide

4. Reserved

A Polish label gaining popularity across Europe, Reserved offers a near-identical approach to Zara: fashion-forward styles, sleek campaign visuals, and accessible prices. Their UK presence is growing, and while stock is more limited, the collections deliver great variety for shoppers seeking fresh high-street looks.

Price Range: £15–£80
Best For: Affordable partywear, everyday fashion, trend pieces
Sizing: Runs true to UK fit with a slight Eastern European influence in cut

5. Bershka

Although owned by the Inditex group like Zara, Bershka targets a younger demographic with edgier cuts and bold styling. Think of it as Zara’s little sister brand—less structured, more street-style, and consistently up-to-date with Gen Z fashion.

Price Range: £10–£60
Best For: Streetwear, denim, bold basics
Fit: Often smaller and more fitted than Zara

Use the Ultimate Guide to Flattering Jeans for Every Body Shape to pick the best Bershka denim cuts.

6. Stradivarius

Another Inditex offshoot, Stradivarius channels the romantic, feminine side of Zara. Expect ruffles, pastels, lace, and whimsical prints. Their price points often undercut Zara while offering just as many new arrivals.

Price Range: £10–£50
Best For: Weekend wear, boho pieces, feminine tailoring
Sizing: Generally consistent with Zara sizing

7. Monki

Part of the H&M family, Monki combines Scandi quirk with relaxed silhouettes, vibrant prints, and a youthful approach. It contrasts Zara’s sleek minimalism with oversized shapes and playful graphics, but at a very similar price point.

Price Range: £10–£70
Best For: Graphic prints, relaxed fits, casualwear
Fit Note: Often oversized—check shoulder width if petite

Compare how Monki fits with Zara using What Size Am I in Next?

8. Pull & Bear

Casual, trend-focused, and budget-friendly, Pull & Bear is perfect for shoppers who like Zara’s basics but want more laid-back energy. Their collections mix skate and surf aesthetics with softer urban looks. Ideal for under-30s or those shopping weekend and off-duty looks.

Price Range: £12–£45
Best For: Tees, jeans, shackets, casualwear
Sizing: Slightly more generous than Zara’s tighter fits

9. Na-Kd

Based in Sweden, Na-Kd is an online-first label known for influencer-driven fashion and trend-led drops. It rivals Zara in styling but leans more into partywear and date-night looks. Their UK site is easy to shop, with frequent sales and a wide size range.

Price Range: £20–£100
Best For: Occasionwear, going-out tops, fashion-forward tailoring
Size Range: EU 32–46 (UK 4–18 approx)

10. Sfera

Spain’s answer to fast-but-chic fashion, Sfera is often referred to as the "Spanish Zara". With a growing online presence, it serves up sleek silhouettes, tailored sets, and occasional bold pieces that mimic luxury trends at a lower price.

Price Range: £15–£120
Best For: Matching sets, wardrobe staples, trending fabrics
Fit: More classic and true to size than Zara’s occasional sizing surprises

Why Size Still Varies—Even Among Zara-Like Brands

While these brands aim to offer Zara’s style, their sizing consistency varies just as much. Even between Inditex brands like Zara, Bershka, and Pull & Bear, the fit can shift based on cut, region, and garment type. That’s where Tellar.co.uk steps in.

Introducing Tellar.co.uk

Tellar.co.uk is the UK’s Leading Sizing Tool—created to solve the problem of fashion fit once and for all.

You simply measure once (using bust, waist, and hip), or select your known size from a store like COS, Reiss, or Zara. Tellar then matches your body instantly to over 1,500 brands, showing your precise size for each brand’s real charts—no more guesswork, no more wasted returns.

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Get Started with Tellar.co.uk

➡️ Create your free profile
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