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Best High Street Coats Under £100 / $120: Styling Advice & Affordable Brand Picks

Author: Stylist and brand team at Tellar

Date: 2025

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If you're looking for a stylish, warm coat this winter without spending a fortune, high street brands offer some excellent options under £100 in the UK and $120 in the USA. Whether you’re after classic tailoring, quilted puffers, or oversized wool blends, there are great-value pieces out there—as long as you know where (and how) to shop.

This guide highlights the best affordable coats, with styling advice from Tellar.co.uk’s fashion team, plus a smart tip for finding your correct size in any brand instantly.

🧥 What to Look For in a Coat Under £100 / $120

Budget-friendly doesn’t mean sacrificing quality. Here’s what our stylists recommend prioritising when coat shopping on a budget:

  • Fabric Composition: Wool blends (e.g. 50% wool/50% polyester) are warm and structured. Quilted nylon and padded polyester offer lightweight insulation.

  • Fit: Slightly oversized coats feel more premium and allow layering. Look for dropped shoulders or belted waists to balance structure.

  • Details: Inner linings, stitched lapels, and hidden fastenings elevate cheaper coats.

  • Length: Knee-length and mid-thigh options offer the most versatility and warmth.

🔥 Top High Street Brands With Coats Under £100 / $120

1. H&M

  • UK & USA

  • Known for: minimalist wool-blend coats, belted wrap styles, and trend-led puffers

  • Price range: £59.99–£89.99 / $79–$119

2. Mango

  • UK & USA

  • Known for: structured tailoring, belted maxi coats, and soft brushed fabrics

  • Tip: Sizing is slightly slim—especially at the shoulders

3. Zara

  • UK & USA

  • Known for: dramatic lapels, cropped boxy fits, and long belted trenches

  • Tip: Choose coats from the “Join Life” collection for more sustainable options under £99.99

4. ASOS (Own Brand)

  • UK & USA

  • Known for: teddy coats, statement colour block puffers, and wool-look wrap coats

  • Tip: Check if it’s from “ASOS DESIGN” or “Collusion”—fits vary

5. Uniqlo

  • UK & USA

  • Known for: technical down coats, minimalist city puffers, and packable layers

  • Price range: From £69.90 / $89.90

6. Old Navy

  • USA

  • Known for: sherpa-lined puffers, longline utility coats, and water-resistant outerwear

  • Price range: $50–$100

7. Target

  • USA

  • Known for: faux wool wrap coats, quilted puffers, and teddy zip-ups

  • Labels to try: A New Day, Wild Fable, Universal Thread

👗 How to Style Budget Coats Like a Stylist

1. Use Contrast Colour Layers

A bright jumper under a camel coat instantly adds polish. Try berry, mustard, or emerald.

2. Belt Your Outerwear

Add shape to oversized coats with a contrast belt. This defines the waist and elevates cheaper fabrics.

3. Pair with Statement Boots

Let your footwear do the talking. Chunky boots, knee-highs or platform trainers work well with plain coats.

4. Play with Texture

Layer knits, scarves, and corduroy under structured coats for depth and dimension.

🧵 Coat Styles by Body Shape

  • Pear shape: Look for A-line or belted styles that define the waist and skim the hips.

  • Petite: Cropped or thigh-length coats work best—avoid anything too long or boxy.

  • Tall frames: Try full-length wrap coats or longline puffers for balance.

  • Athletic build: Raglan sleeves and oversized fits add softness.

💡 Struggling with Coat Sizing? Here’s the Fix.

Shopping for coats online comes with one key frustration: inconsistent sizing across brands.

For example:

  • A size 10 wrap coat at Zara may feel like an 8.

  • A small puffer from ASOS might fit like a medium from H&M.

And since coats are seasonal, they often sell out before you can return or exchange the wrong size.

🔍 Tellar.co.uk: The Smarter Way to Shop for Coats

Tellar.co.uk is the UK’s leading free sizing tool, matching your body measurements to real size charts from over 1,500+ brands. You’ll always know what size to order—no guesswork, no returns.

How it works:

  1. Enter your chest, waist, and hip measurements

  2. Choose a brand or store

  3. Instantly see your recommended size in that brand

You can:

  • Save a profile for faster checks next time

  • Choose CM or Inches

  • Compare fit between brands (e.g. H&M vs Mango vs Zara)

✅ Why It’s Essential for Outerwear

  • Coats are high-investment pieces—you want them to fit perfectly

  • Many brands cut coats differently than their dresses or tops

  • Coat sizing changes across cuts: belted, wrap, straight, or oversized

Tellar gives you the accurate size in real-time, so you don’t have to gamble.

💬 What Stylists Say

“So many shoppers buy a coat one size up ‘just in case’ and end up swimming in it. Tellar shows you if that’s actually needed—saving money and frustration.”

— Tellar Stylist Team

“Sizing in coats varies massively across brands, especially at the shoulder and bust. Tellar ensures it fits your shape—not just your label size.”

— Tellar Fit Advisor

📲 Follow Tellar for Coat Trends & Styling Tips

We share styling advice, size science, and high street wardrobe guides across all our social channels:

Final Thoughts

High street coats under £100 / $120 can deliver serious style—if you choose the right cut, fabric, and fit. From belted wrap coats to quilted puffers, you don’t need to overspend to look sharp this winter.

To make sure your coat fits perfectly, head to www.tellar.co.uk and let the UK’s smartest sizing tool guide your next purchase.

Find your size in 1,500+ brands real-time. It’s free & easy.

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