Best Fashion Brands in the USA (2025)

1. Ralph Lauren

Category: Luxury & HeritageWhy it stands out: Ralph Lauren is the epitome of American style—timeless, preppy, and aspirational. The brand spans from luxury (Purple Label) to accessible (Polo, Lauren) and remains a staple in both menswear and womenswear globally.https://www.ralphlauren.com

2. Calvin Klein

Category: Contemporary EssentialsWhy it stands out: Known for minimalism and iconic underwear, Calvin Klein’s branding and aesthetic defined 90s American fashion and continues to influence clean, modern wardrobe basics.https://www.calvinklein.us

3. The Row

Category: Luxury MinimalismWhy it stands out: Founded by Mary-Kate and Ashley Olsen, The Row has become a symbol of understated luxury, precision tailoring, and elevated essentials—now a serious contender on the global fashion stage.https://www.therow.com

4. Thom Browne

Category: Avant-Garde TailoringWhy it stands out: Known for his grey suits, cropped proportions, and gender-fluid tailoring, Thom Browne is arguably one of America’s most influential designers in the high-fashion category.https://www.thombrowne.com

5. Telfar

Category: Genderless / Streetwear / Cult FavouriteWhy it stands out: “Not for you—for everyone.” Telfar Clemens’ unisex designs and iconic shopping bag have become a symbol of accessible, inclusive fashion. Strong cultural capital in the Gen Z and fashion-forward market.https://www.telfar.net

6. Fear of God (Jerry Lorenzo)

Category: Luxury StreetwearWhy it stands out: Blending streetwear, luxury, and spirituality, Fear of God has reshaped American menswear with neutral tones, elevated basics, and structured leisurewear. The Essentials sub-label is widely worn globally.https://fearofgod.com

7. Marc Jacobs

Category: Trend-led LuxuryWhy it stands out: One of the most iconic American designers, Marc Jacobs’ namesake brand combines playfulness with couture elements. The “Heaven” diffusion line is also a Gen Z favourite.https://www.marcjacobs.com

8. Tommy Hilfiger

Category: Classic AmericanaWhy it stands out: Tommy Hilfiger embodies red-white-and-blue Americana style, with prep-heavy collections and modern collaborations that keep it relevant globally.https://usa.tommy.com

9. Proenza Schouler

Category: Luxury WomenswearWhy it stands out: Innovative construction, intellectual design, and modern femininity. Proenza Schouler is respected by critics and consumers alike for refined American womenswear.https://www.proenzaschouler.com

10. Staud

Category: Affordable Luxury / ContemporaryWhy it stands out: Known for trend-driven pieces, viral bags, and Instagram-ready silhouettes, Staud is a favourite among fashion influencers looking for fresh, wearable statement pieces.https://staud.clothing

Honourable Mentions:

Nike (Oregon) – A dominant global fashion-sport hybrid.
Champion – Classic American sportswear, revived for street style.
Reformation – Sustainable LA-based womenswear brand.
Khaite – New York-based, elevated wardrobe staples.
Off-White™ (Founded by Virgil Abloh) – Though globally styled, based in the U.S.