Best emerging fashion brands for 2025

Why These Emerging Brands Matter in 2025

In 2025, fashion is defined by sustainability, cultural storytelling, quiet luxury, and streetwear innovation. The brands highlighted here combine artisanal craftsmanship with meaningful narratives—whether through upcycling, heritage references, or bold design vocabulary. They're gaining traction for melding creativity with conscience, and they deserve a strategic place in your wardrobe.

Top 13 Emerging Fashion Brands to Watch

1. Conner Ives

A Central Saint Martins alum, Conner Ives is celebrated for sustainable, upcycled jerseywear. His draped pieces offer sculptural statements with environmental values.

What to Buy: His draped jersey dresses or asymmetrical tees—perfect for day-to-night styling.

🔗 Styling & fit insight: Best New & Upcoming Women’s Fashion Designers

2. Shusha Tong

Shusha Tong creates minimalist yet refined tailoring rooted in longevity and quality.

What to Buy: A slouchy blazer with commuter trousers—an easy suit alternative.

🔗 Discover sizing tips: Best New & Upcoming Women’s Fashion Designers

3. Pacheree

Pacheree is gaining attention for office-ready, sculptural tailoring with feminine polish.

What to Buy: Cinched-waist sheath dresses or structured blazers—perfect desk-to-dinner transitions.

🔗 Explore professional craftsmanship: Up-and-Coming Luxury Fashion Brands to Watch

4. Me & Em

Me & Em is all about timeless workwear essentials—clean lines, cashmere knits, and smart tailoring.

What to Buy: Double-breasted suiting sets, fluid trousers, and cozy cashmere tees.

🔗 Read reviews & fits: Up-and-Coming Luxury Fashion Brands to Watch

5. Acne Studios

Though no longer “new,” Acne Studios excels in fashion-forward streetwear with a luxe edge.

What to Buy: Oversized knits or unique denim cuts—ideal layering pieces.

🔗 Fit guidance: The Coolest Fashion Brands Right Now

6. The Row

Mary-Kate and Ashley Olsen’s ultra-luxe label is perfect for fans of refined minimalism and impeccable tailoring.

What to Buy: Cashmere slouch pants, silk-blend trenches, and elegant tailoring staples.

🔗 Why it stands out: The Coolest Fashion Brands Right Now

7. Ganni

The Danish brand mixes playful prints with wearable tailoring—bold, accessible, and bright.

What to Buy: Signature wrap dresses in joyful prints, ideal for transitioning seasons.

🔗 Styling ideas: The Coolest Fashion Brands Right Now

8. Jacquemus

Known for dramatic silhouettes and photogenic accessories, Jacquemus represents bold French minimalism.

What to Buy: The iconic Le Chiquito micro bag or sculptural sun hats—statement accessories on a small scale.

🔗 Trend insights: Up-and-Coming Luxury Fashion Brands to Watch

9. Khaite

Khaite blends downtown ease with elegant tailoring—sleek, comforting, and sophisticated.

What to Buy: Cashmere cardigans, slouch trousers, and polished layering staples.

🔗 Why it's rising: The Coolest Fashion Brands Right Now

10. Marine Serre

Marine Serre stands at the cutting edge of eco-luxury—upcycled denim, crescent motifs, and progressive design.

What to Buy: Crescent-moon bodysuits or upcycled patchwork denim jackets—both iconic and planet-conscious.

🔗 Brand exploration: The Coolest Fashion Brands Right Now

11. Wales Bonner

Alfie Wales Bonner blends Afro-Atlantic heritage with European refinement, producing culturally resonant tailoring.

What to Buy: Rich-knit sweaters or tailored trousers with layered storytelling.

🔗 Cultural context: Up-and-Coming Luxury Fashion Brands to Watch

12. Avavav

A Swedish label pushing streetwear boundaries through dramatic deconstruction and theatrical presentation.

What to Buy: Collab hoodies (e.g. Avavav × Adidas), sculptural puffer vests, and bold tracksuits.

🔗 Fashion drama insight: The Coolest Fashion Brands Right Now

13. Bode

American menswear revisited—Bode uses heirloom fabrics and vintage textiles to craft rich, storied garments.

What to Buy: Patchwork quilted jackets or embroidered shirt-jackets, full of historical character.

🔗 Story-driven style: Up-and-Coming Luxury Fashion Brands to Watch

How to Build a 2025 Capsule Wardrobe with These Labels

1. Start with Signature Pieces

Pick one statement piece per brand—like a Jacquemus mini bag, Wales Bonner knit, or Marine Serre jacket—and build around it with tonal basics.

2. Focus on Sustainability & Story

Brands like Conner Ives, Marine Serre, and Bode champion upcycling and eco-responsibility—shop thoughtfully and buy less but better.

3. Mix Quiet Luxury with Expressive Elements

Pair The Row’s cashmere pants with a Ganni wrap dress underneath for subdued-expressive contrast. Or balance Shusha Tong tailoring with Avavav’s more rebellious hoodie.

4. Use Tellar’s Fit Tools

Access Tellar’s sophisticated size-matching tools to nail fits across different brands and avoid returns or misfits.

5. Choose Timelessness Meets Trend

Invest in pairings that can carry forward: Ganni’s wrap dress, Khaite’s knit, or Bode’s heritage jacket—all future-proof and flexible.

Featured 2025 Edit: What to Buy Now

Brand	Buy This 2025	Why It Deserves a Spot
Conner Ives	Draped jersey dress	Sustainable and sculptural
Shusha Tong	Slouchy blazer + commuter trousers	Sensible tailoring with edge
Pacheree	Cinched sheath dress	Elevated workwear
Me & Em	Double-breasted suiting set	Office lifeline meets lounge comfort
Acne Studios	Oversized knit sweater	Bold layering with polished texture
The Row	Cashmere slouch pants	Quiet luxury at its finest
Ganni	Wrap dress in a statement print	Joyful seasonal staple
Jacquemus	Le Chiquito micro bag	Cult collectible, everyday chic
Khaite	Cashmere cardigan	Every-season wardrobe stable
Marine Serre	Crescent-moon bodysuit	Iconic, forward-thinking design
Wales Bonner	Knit sweater or tailored trousers	Cultural sophistication
Avavav	Statement hoodie or sculptural vest	Streetwear with artistic edge
Bode	Patchwork quilted jacket	Heritage craftsmanship you wear

Final Word

2025’s emerging fashion agenda is rich with brands that prioritize ethics, expression, and elegance. From sustainable sculptural wear to quiet luxury tailoring and bold street accents, each offers something unique. With Tellar as your guide, you can curate a versatile, statement-driven wardrobe that’s as thoughtful as it is stylish.

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✨ Ready to explore the 2025 fashion frontier? Start here—and let Tellar help you size up the future of style.