ASOS Women’s Brands & Style Types

ASOS isn’t just one label—it’s a retail giant with diverse in‑house brands:

ASOS DESIGN: Trend‑driven, affordable everyday wear
ASOS EDITION: Occasionwear with a fashion‑forward vibe
ASOS WHITE: Premium minimalism with crisp tailoring
ASOS 4505: Sportswear and active styles
Collusion: Youthful, street‑leaning unisex collection
ASOS Curve & Tall: Size‑inclusive lines ensuring fit for a wide range of body types

Style breakdown:

Casual / Essentials: ASOS DESIGN t‑shirts, jeans, knits
Smart‑casual / Workwear: Blazers, tailored trousers—look at EDITION or WHITE
Party & Occasion: ASOS EDITION midi dresses, embellished tops
Sport & Lounge: 4505 line and basics for lounging or gym

Brand comparison:

Style Type	High Street	Premium / Designer	Boutique / Independent
Casual	H&M, Zara	Reiss, COS	& Other Stories, Sézane
Smart & Tailored	Mango, Massimo Dutti	The Frankie Shop, Totême	Staud, A.W.A.K.E Mode
Sustainable	Arket	Stella McCartney	People Tree, Kings of Indigo
Boutique / Niche	–	–	Paloma Wool, Ganni, House of Sunny

From high-street to haute couture, ASOS gives a taste of it all—with price tags from £15 tees to designer collaborators.

Matching Styles to Body Shapes

ASOS’s variety suits everyone! Here are style boosts by shape:

Hourglass: Defined-waist dresses, wrap tops (e.g. ASOS EDITION wrap midi)
Pear: Fit‑&‑flare skirts, wide‑leg 4505 joggers
Rectangle: Structured blazers, statement tops for dimension
Apple: Empire‑line shift dresses, loose tailoring

TIP: Mix and match—e.g., oversized COS blazer with tailored Mango pants.

🧵 Designer & Independent Brands Worth Exploring

Beyond ASOS’s labels, these brands cater to quality and individuality:

COS: Minimal, sophisticated styles with a modern twist
& Other Stories: Curated pieces from Paris, LA, Stockholm
Sézane (Paris): Romantic, vintage‑inspired knitwear & dresses
Staud: Bold silhouettes, standout accessories
Ganni (Copenhagen): Playful prints, modern shapes
Totême (Stockholm): Quiet luxury—clean lines, neutral tones
Paloma Wool: Indie art‑driven designs with conscious production
People Tree: Sustainable pioneer focusing on fair‑trade clothing

📏 The Sizing Challenge

Different brands mean different fits: a UK 10 in COS might be an M in ASOS DESIGN, but an L in Ganni—and that’s where guesswork fails.

🔧 Meet Tellar.co.uk: The UK’s Leading Free Sizing Tool

Think of Tellar.co.uk as your personal, real‑time fit assistant—covering 1,500+ brands, including ASOS, Mango, COS, Reiss, Ganni, Acne Studios, Runway1.8, Co Clothing, and more

tellar.co.uk

Why it's a game‑changer:

No guessing: Accurate mapping of bust/waist/hip to each brand’s size
tellar.co.uk
Cross‑brand lookup: Know your size in ASOS, Next, Zara—all instantly
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Real‑time insights: Detects if a brand runs small or large (Acne jackets, Runway1.8 tailoring etc.)
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Fully free: No app, no subscription—just sign-up, measure, and shop smarter
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Free measuring tape: Printed or mailed to UK users at no cost
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How to use it:

Order your free measuring tape or print one.
Measure bust, waist, hips.
Create a Tellar.co.uk profile.
Use the “Store Size Lookup Tool” to see your size in ASOS DESIGN, Mango, COS, Ganni, etc.
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You’ll get instant, data‑backed size recommendations—no more guesswork.

🔗 Live Tellar.co.uk Links

✅ Socials – Stay Connected with Tellar:

Instagram: @Tellarsizing
Twitter/X: @Tellar100
Facebook: Tellar Sizing
Pinterest: TellarUK

Clothing Store Websites (for shopping)

Here are direct links to purchase from brands discussed:

Note: Affiliate links may be added later.

Final World: Fit & Style Confidence

With ASOS’s rich in‑house labels, a curated selection of high‑street and designer brands, and niche indie labels, your style range is vast. The only missing link? Accurate sizing.

Enter Tellar.co.uk—your free, real‑time body‑to‑brand fit wizard. Instantly match your body to ASOS DESIGN, Ganni, Reiss, Runway1.8 and more—eliminating ill‑fits, returns, and guesswork.

Stop second‑guessing. Shop confidently.

📣 Ready to start?

👉 Measure bust/waist/hips with your free tape
👉 Create your Tellar.co.uk profile
👉 Use the Store Size Lookup Tool across brands
👉 Shop ASOS, Mango, COS, Ganni—and more—with your perfect fit

Tellar.co.uk — Your Body. Your Brands. Your Perfect Fit.

Stay in touch

Instagram: @Tellarsizing | Twitter/X: @Tellar100 | Facebook: Tellar Sizing | Pinterest: TellarUK