ASOS: What to Buy & What to buy there
Author: Stylist and brand team at Tellar
Date: 2025
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Trend-Focused Variety
ASOS—originating as “As Seen On Screen” in 2000—has grown into a global fast-fashion leader, hosting 850+ brands plus its own lines like ASOS DESIGN, Collusion, Luxe, and Weekend, with ~4,000 new items added weekly.Top Picks to Try
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Wardrobe basics: Jeans, tees, joggers, and sweatshirts in ASOS DESIGN usually fit true to size, especially relaxed cuts. Tailored and occasion pieces, however, tend to run small
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Statement & Fashion Items: Luxe dresses often require a size up, while oversized Weekend pieces might feel big unless you size down
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Inclusive sizing comfort: ASOS Curve, Petite, Tall, and Maternity ranges offer adjusted proportions, though individual garment variations remain
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🔍 Quality & Pricing Expectations
ASOS delivers solid fast-fashion value—great for casual staples and seasonal trends. Premium capsule collections (Design, Luxe, Edition) exhibit better fabric & tailoring, though overall longevity is not couture-level, so treat them as short-to-mid-term wardrobe investments.
🔁 Returns & Fees: What You Need to Know
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28-day free returns in the UK via QR or printed labels—InPost, Royal Mail, Hermes, etc.—with ~10-day refund processing
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£3.95 return fee applies unless you keep ≥£40 (or ≥£15 for Premier members)
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Returns misuse (bracketing, excessive returns) may trigger penalties or suspension under ASOS’s Fair Use policy
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📏 Sizing Inconsistencies: The Real Deal
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Fitted & occasionwear often run small—especially ASOS DESIGN and Luxe
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Oversized Weekend pieces default large; consider size down for tailored fit
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Skirts & trousers can fit snug at the waist—double-check waist measurements
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✔️ Maximise Your ASOS Experience with Tellar.co.uk
Guessing sizes across ASOS’s wide range leads to wasted time, money, and energy. Enter Tellar.co.uk—a free, UK-focused sizing tool that eliminates uncertainty.
Real-Time Brand-Specific Fit
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Discover your exact ASOS size based on body measurements and garment data
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Explore in-depth insights like “Does ASOS run big or small?” for collections like Luxe, Weekend, Petite, Curve
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Live Resources – Must-Read Tellar Guides
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“What Size Am I in ASOS? Your Ultimate Guide…” – Highlights ASOS label differences and recommends accurate sizing with your measurements
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“Does the Brand ASOS Run Big or Small…?” – Breakdown of fit tendencies: slim tailored styles vs. relaxed tops
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“ASOS Luxe vs Weekend: Fit Differences…” – Specific comparisons showing when to size up or down across these lines
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🧩 Tellar Advantage: How It Works
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Print your free measuring tape from the site.
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Enter your measurements (bust, waist, hips) once.
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Receive brand-specific size matches—including varied ASOS lines—instantly.
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Compare sizes across hundreds of brands (Zara, H&M, Mango, Next, etc.) using Tellar’s vast database
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➡️ Get started: Tellar.co.uk
Sustainability and Fault Reduction
Sizing mistakes drive 35–70% of returns in fast fashion—most end destroyed, adding to carbon and textile waste
tellar.co.uk+15tellar.co.uk+15tellar.co.uk+15. Tellar helps reduce this return waste through better sizing accuracy—an easy step toward smarter, more ethical shopping.Stay Connected with Tellar
Follow Tellar’s active communities and continue your fit journey:
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Instagram: @Tellarsizing
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Twitter/X: @Tellar100
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Facebook: Tellar Sizing
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Pinterest: TellarUK
🔚 Final Takeaway
ASOS offers unbeatable variety—from basics to show-stopping pieces—with fast delivery and inclusive sizing. But variations across collections mean returns are almost inevitable without precision.
With Tellar.co.uk:
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Skip the size guesswork.
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Avoid return fees and Fair Use pitfalls.
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Save time, reduce waste, and have confidence with every ASOS order.
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Print your tape, build your profile, match thousands of brands instantly, and enjoy stress-free shopping across ASOS’s eclectic collections.
Start your smarter shopping journey today at Tellar.co.uk — and never guess your size again.