20 Affordable French Fashion Brands I Love (And How I Get the Right Size Every Time)

I’ve always been obsessed with French fashion. There’s something about that effortless, slightly undone elegance that draws me in—the perfectly slouched blazer, the no-makeup makeup, the way a simple white shirt can look like high art on the streets of Paris. But let’s be honest: flying to France for a wardrobe upgrade isn’t realistic (or affordable).

So I went on a mission to find the best affordable French fashion brands I could buy right here in the UK—and trust me, they’re out there. From dreamy wrap dresses to everyday basics with that “je ne sais quoi,” these are the 20 brands I turn to when I want to feel like a Parisienne—without breaking the bank.

But here's the catch: French sizing is all over the place. One brand runs tiny in the waist, another is loose in the hips, and what’s a 38 in one store can feel more like a UK 8—or a 12—in another.

That’s why I now use Tellar.co.uk. It’s a totally free tool that matches your body measurements to the right size in over 1,500 brands—including all the French favourites I’m about to share.

1. Sézane

I don’t think I’ve ever clicked “Add to Basket” faster than I did for a Sézane knit. Everything they make is vintage-inspired and romantic without being twee. Their jeans fit beautifully, but their sizing runs a bit small, especially around the waist and bust—so I always check my measurements on Tellar before buying.

2. Rouje

Created by French influencer Jeanne Damas, Rouje is the cool girl’s closet. Think wrap dresses, cardigans, high-waisted jeans. Their sizing is on the snug side, especially if you’re curvy like me—Tellar helped me realise I needed to size up in almost everything.

3. Balzac Paris

Sustainability is a big deal to me, and Balzac ticks all the boxes—ethical, organic, and made to last. I love their understated blouses and timeless dresses. I use Tellar to double-check the fit across bust and hip—it varies a little depending on fabric.

4. MaisonCléo

Every piece is handmade from deadstock fabrics, so you get something truly one-of-a-kind. But because it’s made to order, you really need to get sizing right—Tellar has saved me from ordering the wrong fit more than once.

5. Aatise

Another sustainable brand I love, Aatise does floaty dresses and printed tees with a conscious edge. Their dresses are stunning but often fitted at the waist, so I always plug in my exact measurements on Tellar first.

6. Andréa Crews

If you like bold streetwear with an upcycled twist, this is your brand. Oversized jackets, boxy shirts, reworked jeans… It's androgynous, edgy, and unapologetically cool.

7. Orta

Their pieces feel luxe—like something from a capsule wardrobe Pinterest board. I’ve worn their blazer to everything from work meetings to Sunday brunch. Sizing is generally true, but Tellar helped me tweak between M and L for different cuts.

8. Make My Lemonade

Fun, feminine, and full of colour. I even tried one of their DIY sewing kits (chaotic, but fun). The ready-to-wear sizing is solid, but tops tend to be narrow in the shoulder. I let Tellar do the hard work for me.

9. Le Petit Baigneur

This one feels like a retro French postcard: bold colours, big prints, cosy knits. Perfect for chillier days. If you like your sweaters roomy like I do, Tellar will show you which size gives you just the right oversized feel.

10. Maison Standards

The name says it all. Minimalist staples, elevated cuts, and shockingly good quality for the price. I’ve bought their wide-leg trousers in three colours—thanks to Tellar, I nailed my sizing on the first try.

11. FRNCH

Found this one via ASOS and have been low-key obsessed ever since. It’s youthful, on-trend, but not fast fashion. I usually go for midi dresses and blouses—and Tellar tells me exactly which size to choose depending on the fabric.

12. Loëla

Small, family-run, and quietly brilliant. I ordered a cotton co-ord from them last summer and wore it on repeat. Their relaxed styles fit a bit looser, but Tellar helps fine-tune which pieces you can size down in.

13. Héloïse & Abélard

If you’re after silk tops that don’t cost half your rent, start here. Everything feels expensive but isn’t—and the use of recycled materials is a bonus. Sizing can be a bit slim in the arms, so again: I check Tellar first.

14. Louizon

Earthy, layered, and effortlessly cool. I bought a Louizon blouse on a whim and now I’m eyeing their entire collection. Their sizes are generous but the cuts vary—Tellar helped me realise I needed different sizes for tops and trousers.

15. Les Récupérables

Statement jackets, boxy tops, and one-of-a-kind fabrics—all made from upcycled materials. They run a little structured, so I lean on Tellar to know if I need to size up in the shoulders.

16. L’Herbe Rouge

Think eco-fashion meets sci-fi minimalism. Not everyone’s cup of tea, but I love how architectural their pieces feel. Because they play with shapes, sizing isn’t always intuitive—Tellar’s matching tool is a lifesaver here.

17. Camaïeu

Budget-friendly and basic in the best way. I pick up layering staples from here: tees, camis, and the occasional knit. They’re available on French Amazon and ship easily to the UK.

18. Pimkie

If you're on a tight budget but want that “off-duty French student” look, Pimkie is it. I like them for trendier pieces—satin skirts, cropped shirts, summer dresses. Tellar helps me dodge anything too tight or too loose.

19. Etam

Lingerie, sleepwear, and soft basics galore. Their bralettes are genuinely the comfiest I own. Tellar’s size matching also works across lingerie—because if you’ve ever guessed your size in a French bralette, you know it’s risky business.

20. La Redoute Collections

They’ve really levelled up in recent years. Their own label offers affordable, stylish staples—and they often collaborate with French designers. Bonus: UK site, UK delivery, easy returns (though I rarely need them thanks to Tellar).

Let’s Talk About the Real Game-Changer: Tellar.co.uk

Shopping across 20 different French brands means 20 different sizing charts—and that’s overwhelming. Tellar changed how I shop. It takes your exact body measurements, or a known size in a favourite brand, and tells you what size to buy in every other brand.

No guessing. No size guides. No returns.

Why I swear by it:

It’s totally free
Works with over 1,500 brands (yes, including Sézane, Maje, and Rouje)
You can toggle between inches and cm
It always recommends a size based on your largest measurement—which means no squeezing into the wrong fit

“Find your size in 1,500+ brands real-time. It’s free & easy.”
Try it here: www.tellar.co.uk

Final Thoughts

French fashion doesn’t have to be expensive—or intimidating. You don’t need to fly to Paris or splurge on luxury labels to look effortlessly chic. These brands give you the best of both worlds: affordable, stylish, and authentically French.

And with Tellar.co.uk on your side, you’ll never have to second-guess your size again.

Follow Tellar for more fashion finds, fit advice, and styling tips:

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