20 Affordable French Fashion Brands (You Can Actually Shop in the UK)

What to Buy, Where to Find It, and How to Get the Right Size with Tellar.co.uk

French fashion is often associated with luxury houses like Chanel or Saint Laurent, but there’s a whole world of affordable, stylish French brands that offer timeless elegance without the runway price tag. From Parisian streetwear to bohemian blouses and minimalist staples, these labels deliver chic French aesthetics at accessible prices—and most of them ship to (or have stores in) the UK.

This guide covers 20 affordable French fashion brands, where to buy them, what they’re known for, and how to make sure you get the right size first time using tellar.co.uk—the UK’s free sizing tool trusted by thousands of style-conscious shoppers.

1. Sézane

Best for: Romantic blouses, denim, chunky knits
Where to shop: sezane.com/uk
Why we love it: Ethically made, vintage-inspired, and endlessly wearable

2. Rouje

Best for: Wrap dresses, high-waist denim, 90s-style tops
Where to shop: rouje.com
Style tip: Sizes run small—use tellar.co.uk to get exact fit across hips and bust

3. Balzac Paris

Best for: Sustainable basics, Parisian-chic dresses
Where to shop: balzac-paris.fr (international delivery)
USP: Organic fabrics and carbon-conscious production

4. MaisonCléo

Best for: Handmade-to-order silk blouses, dresses
Where to shop: maisoncleo.com
Note: Made from leftover fabrics—each piece is unique

5. Aatise

Best for: Eco-conscious dresses, sustainable tees
Where to shop: aatise.com
Why it's great: French-made, zero-waste fashion with extended sizing

6. Andréa Crews

Best for: Streetwear, upcycled pieces, gender-neutral cuts
Where to shop: andreacrews.com
USP: Playful, expressive, and recycled

7. Orta

Best for: Office-ready tailoring, blazers, silky shirts
Where to shop: orta-store.com
Styling tip: Mix their classic cuts with boots and bold lip

8. Make My Lemonade

Best for: Colourful dresses and DIY sewing kits
Where to shop: makemylemonade.com
USP: Great for creatives and fashion lovers on a budget

9. Le Petit Baigneur

Best for: Knitwear and bold, printed separates
Where to shop: lepetitbaigneur.fr
Style: Retro French charm with comfy fits

10. Maison Standards

Best for: Elevated wardrobe basics (shirts, trousers, coats)
Where to shop: maisonstandards.com
Style: Minimalist, high-quality essentials under £100

11. FRNCH (pronounced “French”)

Best for: Affordable feminine dresses and tailoring
Where to shop: frnch.fr, ASOS, Anthropologie
Look out for: Midi dresses with pretty detailing and versatile blouses

12. Loëla

Best for: Casual sets, playful trousers, and weekend wear
Where to shop: loela.fr
Why it’s special: Family-run and focused on comfort-forward fashion

13. Heloise & Abelard

Best for: Ultra-sustainable silk tops and refined staples
Where to shop: heloiseabelard.com
Materials: Recycled silk, responsible wool, natural dyes

14. Louizon

Best for: Flowing silhouettes, boho tops, and earthy palettes
Where to shop: louizon.fr, Wolf & Badger
Why we love it: Relaxed yet structured, ideal for layering

15. Les Récupérables

Best for: Limited-edition dresses, coats from deadstock
Where to shop: lesrecuperables.com
Note: Unique styles with ethical production

16. L’Herbe Rouge

Best for: Responsible fashion with a futuristic edge
Where to shop: lherberouge.com
USP: Think eco-luxe with a tech twist

17. Camaïeu

Best for: Budget basics and everyday fashion
Where to shop: camaieu.fr
Price point: Very wallet-friendly

18. Pimkie

Best for: Young, trendy pieces at budget prices
Where to shop: pimkie.fr, Zalando
Tip: Great for seasonal updates like summer dresses or light jackets

19. Etam

Best for: Lingerie, nightwear, and basics
Where to shop: etam.co.uk
Bonus: They also offer swimwear and soft loungewear

20. La Redoute Collections

Best for: Fashion-forward staples and family dressing
Where to shop: laredoute.co.uk
Why it's great: Wide sizing, regular sales, and UK delivery

How to Get the Right Size When Shopping French Brands in the UK

Many of these brands use EU sizing, and fit can vary significantly—especially across bust, waist, and hips. For example:

A French 38 isn’t always a UK 10
Brands like Rouje or FRNCH run petite and narrow
Others like La Redoute offer wider cuts and extended sizing

To shop smart and avoid returns, use tellar.co.uk—the UK’s free sizing tool that matches your exact body measurements to the best size in each brand.

Why Tellar.co.uk is Essential When Shopping French Fashion

Enter your measurements (or known brand/size)
Find your correct size in over 1,500 brands
Switch between inches and cm
Get the best match based on your largest measurement
Avoid returns from international orders

“Find your size in 1,500+ brands real-time. It’s free & easy.”
Try it now: tellar.co.uk

Final Thought: Affordable Parisian Style, Without the Guesswork

You don’t have to spend a fortune to dress like a Parisienne—and with so many incredible French brands available in the UK, you can build a wardrobe of timeless, beautifully made pieces on a budget. Whether you're shopping Rouje’s dreamy dresses, Sézane’s ethical knits, or Maison Standards’ minimalist tailoring, knowing your correct size is key.

Let tellar.co.uk take the uncertainty out of sizing, so you can focus on style—not second-guessing your cart.

Follow Tellar.co.uk for more fashion insights:

Instagram: @Tellarsizing
Pinterest: TellarSizing
Twitter (X): @TellarSizing
Facebook: TellarSizing